Bad Habit-Poster

This is the finished poster version of my "bad habit" gun-control campaign. I've already submitted a billboard-sized version of the same ad.

The ads are supposed to be evokative of movie posters. They're dynamic and bold, and contain a good amount of tension. The message is to keep guns out of the hands of criminals (previously convicted ones), as they are responsible for the majority of gun-related crimes in the US.

I'm working on a motion (commercial) piece to accompany this series. It'll be video-based, though. No flash animation crap.