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April 16, 2005
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CCN Graphic Standards Manual by TheRyanFord CCN Graphic Standards Manual by TheRyanFord
I think this is probably the first time anybody's uploaded a Graphic Standards Manual to deviantART.

Graphic Standards Manuals are documents given to recipients of new identity work. They're basically instruction booklets on how to use the new identity package.

So, to help the Collaborative Conservation Network, I've constructed this standards manual complete with possible applications of the identity.

You'll need to download the PDF to view this thing. It's a pretty small file, but if you're interested in seeing how these things are made it might be useful to you.
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:iconstilyagi-914:
stilyagi-914 Featured By Owner Sep 10, 2012
Hey, I'm working on a Standards Manual and I was really having trouble and I came across yours and it really helped. Thanks! :)
Reply
:icontonato:
tonato Featured By Owner Mar 24, 2012
i like it, simple and clean, regards.
Reply
:icon365logoproject:
365logoproject Featured By Owner Jan 23, 2010   Interface Designer
Always loved this one. Keep up the gr8 work!
Reply
:icongacelsaya:
gacelsaya Featured By Owner Nov 24, 2009  Professional General Artist
thanks a lot, very useful and educational.
Reply
:iconlina-eno:
lina-eno Featured By Owner Nov 9, 2008  Professional Photographer
that was amazing. good reference for me on how to make a terrific GSM.
Reply
:icongioq21:
GioQ21 Featured By Owner Oct 2, 2008
nice job man, I recently finished a project like that for my Corporate Identity, might post it up a bit later
Reply
:iconrodrigoxiii:
Rodrigoxiii Featured By Owner Aug 27, 2007
Very creative, exelente!
Reply
:iconpolegnyn:
polegnyn Featured By Owner Apr 26, 2007  Hobbyist General Artist
I may have commented on the logo already (<3 it), but had a question concerning your CCN _Comp1 business cards vs. this standards manual. On page 7 of the manual, you say that the type must always be to the right of the mark. But your business cards show the type as slightly above the mark. Does that count? Or have those comps been replaced with something else that I missed?

And how do you cope with clients who do violate the agreement set forth in the standards manual?
Reply
:icontheryanford:
TheRyanFord Featured By Owner Apr 26, 2007  Professional Interface Designer
The type is still to the right.

And if clients dont follow the standards, it's their own fault and problem. It'll result in an inconsistent brand which can hurt their company.
Reply
:iconpolegnyn:
polegnyn Featured By Owner Apr 26, 2007  Hobbyist General Artist
Fair enough :)
Reply
:iconsylvergirl:
SylverGirl Featured By Owner Apr 20, 2007   Interface Designer
very nicely done :D sweet simple easy to understand and very eye catching and clean!
Reply
:iconhollowflame:
Hollowflame Featured By Owner Dec 28, 2006
I like this.. im going into graphic design myself and after seeing this, i might post some of my own logo designs and the like. I like the simplicity in the emblem on the cover.. very nice.
Reply
:iconbrianrebels:
brianrebels Featured By Owner Nov 7, 2006   Digital Artist
I love your negative space!!! So clean ans cleverly used. As for the logo, the symbol and type work excellent together.
Reply
:iconbratprat:
bratprat Featured By Owner Jul 26, 2006
great!!
Reply
:iconbratprat:
bratprat Featured By Owner Jul 26, 2006
wow!!
Very nice and informative book.
i've lernt a lot from it.

Thx for uploading it.

Great artwork BTW!!
Reply
:iconbratprat:
bratprat Featured By Owner Jul 26, 2006
wow!!
Very nice and informative book.
i've lernt a lot from it.

Thx for uploading it.

Great artwork BTW!!
Reply
:iconpoison02:
poison02 Featured By Owner Dec 23, 2005   Digital Artist
nice work
Reply
:icondepthskins:
depthskins Featured By Owner Nov 14, 2005
So..fish, hand, eagle. I see em. This logo really is neat. In the pdf, the different uses and it looks awesome on everything. Great work.
Reply
:icondephunked:
dephunked Featured By Owner Jul 27, 2005
i found reading that really informative and interesting. thanks =)
(+ nifty work on your part =) )
Reply
:iconunderdog:
underdog Featured By Owner May 23, 2005
That is just awesome.
Reply
:iconguggenheim:
guggenheim Featured By Owner Apr 25, 2005
i love this logo now.. its funny how you've never answered any of my messages..
Reply
:icontheryanford:
TheRyanFord Featured By Owner Apr 25, 2005  Professional Interface Designer
Which messages? I get a lot. Sorry. :(
Reply
:iconguggenheim:
guggenheim Featured By Owner Apr 25, 2005
hehehehe.. no problem.. i just thought you didnt like my comments or something.. hehehe. now all cleared up... i understand you get all those messages, so don't worry then, don't mind me.. hehehehee. take care..
Reply
:iconelgatonegro13:
elgatonegro13 Featured By Owner Apr 24, 2005
Really dig the follow of the piece. Every thing makes you focus on the tonality of the manual in a subtle way. I'm currently working on a PDF presskit for my film/video production company. Didnt even know you could submit pdf files on deviant. Had to start a forum on the suggestion forum PDF Category and some one linked me to your pdf. Well now I know we can. Peace out.
Reply
:icongia-konstantino:
gia-konstantino Featured By Owner Apr 20, 2005
As usual, Ryan comes to the rescue. I've been wanting to learn how to go about creating a SM. Thanks for sharing. .^_^.
Reply
:iconcrimson-phoenix:
crimson-phoenix Featured By Owner Apr 19, 2005   Digital Artist
The PDF is great for reference.
Reply
:iconejayne:
ejayne Featured By Owner Apr 18, 2005  Hobbyist Digital Artist
Oooh, I like the logo, with the white hand and all. Very nice.
Reply
:iconlevinet:
levinet Featured By Owner Apr 17, 2005   Interface Designer
Fantastic, I wrote one of these up for a client a while back but it was plain and boring all text... this has given me an idea on how to do it better!
Reply
:icongrafikdzine:
grafikdzine Featured By Owner Apr 17, 2005  Professional Interface Designer
It's a good start but there's so much more you can do. For your stationery you should state the pt. size, leading, spacing, and distances. The typeface page looks very bland and weak, there's better ways to distinguish the differences between bold, medium, light, etc. Usage of the mark on things other than waterbottles, hats, etc? Logo in grayscale? Distances between the logo and type? The seperate elements that combine into the logo? Usage of imagery? I can go on but you mihgt want to start from there. I'm also working on a SM, how can I upload it?
Reply
:iconanagoge:
anagoge Featured By Owner Apr 17, 2005
I'm adding this to my favourites, because I for one have never seen any GSM's at DeviantART and although I know what they are, it's always nice to see how someone else does them. Really nice work you're producing for CCN, almost makes me want to go out and buy the products listed in the manual.
Reply
:iconzer0-0ne:
ZER0-0NE Featured By Owner Apr 17, 2005
that was really helpful. thanks.
i've been annoyed in the past to see logos and stuff i do for companies ending up being abused by company members who do not know how to properly use them. Maybe doing this kind of document can be of some help.

thanks for sharing!
Reply
:iconb0x0rz:
b0x0rz Featured By Owner Apr 17, 2005
very nice thing indeed. thank you.

love the 'wide white open spaces' ;) in the publication. many people try to put too much stuff on one page.
:worship: :b0x0rz:
Reply
:icondabeanz:
DaBeanz Featured By Owner Apr 17, 2005  Hobbyist Photographer
I for one had never even heard of a Graphics Standards Manual!?! One of the many dissadvantages to self teaching i fear! :P

Awesome job as always m8! ;)






ps. Never hesitate to put this sort of thing up, as ppl like me need all the info we can get lol! :D
Reply
:iconreflectdesign:
reflectdesign Featured By Owner Apr 17, 2005   Interface Designer
Really nice work!

Like the implementation of the logo onto the different items, looks very professional. In addition to this it has a very good portrayal to the company, Gold Gym Inc use a system similar to this however after doing some design work for them their manual seems to be 400 pages long :lol:

Really nice work Ryan!
Reply
:iconomesius:
omesius Featured By Owner Apr 16, 2005   Interface Designer
That is some good stuff... I'm also making a book for a client. It's a project for my design class. Maybe I should upload it here too... Overall... Nice book. I love a clean white book...

-Aaron
Reply
:iconfiveluck:
fiveluck Featured By Owner Apr 16, 2005
the safari hats are nice
Reply
:iconned150:
ned150 Featured By Owner Apr 18, 2005   Interface Designer
yeah.. i thought so too.. :) heh
Reply
:iconsycros:
sycros Featured By Owner Apr 16, 2005
Where are the PDF's?
Reply
:icontheryanford:
TheRyanFord Featured By Owner Apr 16, 2005  Professional Interface Designer
Download the file.
Reply
:iconsycros:
sycros Featured By Owner Apr 17, 2005
Oh... Thanks. The format changed.
Reply
:iconfiveluck:
fiveluck Featured By Owner Apr 16, 2005
the fishbird is cute
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:icontheryanford:
TheRyanFord Featured By Owner Apr 16, 2005  Professional Interface Designer
:gun::|
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:iconhypermind:
hypermind Featured By Owner Apr 17, 2005  Professional Interface Designer
:lmao:
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