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CCN Postcard by TheRyanFord CCN Postcard by TheRyanFord
The Collaborative Conservation Network wanted to also make a little postcard they could mail or hand to people. This postcard is to announce their new identity (thanks to yours truly) and also promote themselves a little bit.
The photo I'm using on the front was one of many taken by one of the group's husbands. The photo was selected because that particular environment is native to only California. Although a forest is stereotypical of "environment," we focused on a desert environment because they are so often overlooked and destroyed, despite being full of life.

The inner portion contains a little info about the group and their mission. The flip side of the inner portion has a detachable mailer, where people can fill out contact information and select what they'd like to do with the group (get more info, donate money, volunteer).

8.5"x12" (opened)
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lefthand-design Featured By Owner Nov 11, 2006
Amazing design and layout.
siskin Featured By Owner Dec 30, 2005  Hobbyist General Artist
Wonderful, and you are so fully right using the desert photo and not something cliché. :)
depthskins Featured By Owner Nov 14, 2005
Figure/Ground: The relationship of the subject to its surrounding space. Confusing foreground with background is a visually simulating technique.

Closure: A viewer's nature tendancy is to try to close gaps and complete unfinished forms. As a result this allows individuals to actively take part in the creation of the message

WOW! The above are 2 graphic design techniques that I looked for in various designs and rarely see. Maybe I've been looking in the wrong places but finally a true professional you are to demonstrate these 2 techniques beautifully.

You demonstrated closure perfectly in the logo/identity design because I did exactly what you wanted me to do. And that is to complete the unfinished forms. I looked at it keenely and at first I was like wtf but looking deeper I saw a fish as if jumpin out of water and taking the leaves as his gills...awesome. That's text book stuff man.

I really can't make out what the bottom part is but the middle that demonstrates Figure/ground...looks like water washing in to me. Whatever it is...u accomplished the goal because ppl look at it thinking...environment, actively taking part in that message. That's really amazing and inspiring.

Sometimes it's good to see in real life what you read in books. Thanks.
syncgear Featured By Owner Jul 6, 2005
Wow that logo is amazing!!
Great works. All works are some kinda benchmarks for design. Love ur works :heart:
cberry240 Featured By Owner Jul 3, 2005
this card looks great Rayan. I haven't been around t oactually keep up with my messages cause I'm out there full time now but I am getting the chance to come around and I have to say I like what you did with the whole project.
electricnet Featured By Owner May 19, 2005  Professional Interface Designer
Lovely photo, I love the way that the logo kind of fades into it, like you said in an above comment, how they are connected to the environment, great way to present that. And very good how the photo has a white sky, so it kind of fades into the white background of the card. And the inside of the card is awesome and minimalistic (I love minimalism), and the typography is awesome as well.

Great job! :#1:
cyphex Featured By Owner May 6, 2005
Where are the colorful ghosts and fruit?

mattnagy Featured By Owner May 1, 2005  Professional Interface Designer
Very nice. You did an amazing job presenting it too. :thumbsup:
dugebag Featured By Owner Apr 29, 2005   Interface Designer
the last thing you want to do when you are announcing a new identity is lowering the opacity... if anything the logo needs to dominate its space a little more convincingly. I think it is a good job tho.
TheRyanFord Featured By Owner Apr 29, 2005  Professional Interface Designer
It hasn't been lowered at all. It may be unclear here, but it's actually been airbrushed to reflect the environment a bit. It's one of those visual metaphors, saying the company is connected to the environment in a way.

While you're right, one doesn't want to make an identity seem less important, I've used it 3 times on the card. People will see it all over the place.
dugebag Featured By Owner Apr 29, 2005   Interface Designer
I know the opacity hasn't been lowered, I was just rejecting the idea of the person below to lower the opacity =)
DaBeanz Featured By Owner Apr 28, 2005  Hobbyist Photographer
I don't think the logo looks good there to be honest... Rather than being a part of the whole piece, it looks in the way!?! Lowering the opacity might help, or completely moving it into the sky? The sky looks kinda washed out anyway, so you might as well cover it! :P

The rest of the layut looks great, and the presentation is top notch as always m8! ;)
levinet Featured By Owner Apr 28, 2005   Interface Designer
Clever mate, looks fantastic! :clap:
RoyalBlade Featured By Owner Apr 28, 2005
MikeRogers Featured By Owner Apr 28, 2005   Interface Designer
i agree with ned, drop the transparency. also is the logo goin to be done with thermography or is it embossed, looks like it's on top of the postcard. just wondering b/c it could get expensive if it was. but other than that great job.
reflectdesign Featured By Owner Apr 28, 2005   Interface Designer
Really nice work and very classy. I agree with the gel kind of look you've applied to the logo however after having a think I think thats the only way it would work actually!

Great stuff! :clap:
anagoge Featured By Owner Apr 28, 2005
Everything you've produced for CCN is such high quality. Well done.
xXd4p1gXx Featured By Owner Apr 28, 2005
that is totally awesome!
ned150 Featured By Owner Apr 28, 2005   Interface Designer
nuke the transparency on the logo... its making it tech when it should be humanist.
realization Featured By Owner Apr 28, 2005
Commercial wise,you don't get wrong with your design :D
THe only thing i think is missing is some 'drop shadow' on the logo mate,keep it up,:thumbsup:
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Submitted on
April 28, 2005
Image Size
689 KB


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