This was a heavy collaboration with $endosage, and he should duplicate this submission in his gallery since he and I had pretty much equal parts in the creation of this concept.
Anyway, as you've probably noticed myself and my team have built a number of "departmental logos" for the varied departments of dA staff. Until now we were unable to come up with a usable idea. We threw around all sorts of ideas: brains, paint splatters, representational lines, etc. Eventually we sort of circled back into the idea of a factory, which ends up being a great representation of what the Creative Team does for dA.
The team, on the whole, is very much geared towards continuous output. We're all about high quality production of brilliant design, and the level of speed and skill with which we create our work rivals every other group within the company.
Just yesterday we had a free hour so $endosage and I talked about the idea again, and after throwing together some more sketches I made mention of the idea of paint covering a globe. $endosage said, "What, like the Sherwin Williams logo?" The comparison was fair, and the topic gave him an idea. He executed on it and then I cleaned it up and finalized the lockup today.
After all that talking I still haven't described the icon. Sheesh.
The Basic Illustration Factory + Dripping paint. That's the idea. Factory = symbol of how we work. Paint = symbol of creativity and our tools. The C is within the mark so we can use it on its own in an avatar format.
Why is it a reddish-pink tone? We had to stand out from the rest of the departmental logos!
Interesting to note: We started working on this project 5 months ago.
To be honest i don't like the isologo at all, i don't get it completely, i understand there is a Factory and the dripping paint but I've seen something really amazing and C r e a t i v e from you before, so this logo doesn't quite amaze me ,in my opinion i think you should use straight lines for the exhaust tubes and simplify more the concept, about the dripping paint, looks very week if you want to look drippy than make it a big dripping paint, i mean it looks a bit shy to me, just my point of view.
Besides that, i love the Logotype the kerning is just perfect it looks so solid and strong, full of details, very catching for the eye, the composition and the proportions are perfect. i think you could work from the logo forward.
I've always admired the logotypes that dA uses, and this one is no exception. I really enjoyed reading the deviation description describing the thought process that goes into a logotype like this. I do have a few suggestions and thoughts though.
First of all, I didn't notice the paint drips until I read the description and looked back at the logo. It might be easier to see the paint drips if you bevel the logo around the drips to make the logo flat and the drips 3Dish.
Secondly, I really can't see much purpose for the "C" appearing in the logo. The word Creative and the C are written in two different fonts, making either one or the other seem out of place. If you're planning to use just the logo alone, then consider changing the "C" to the same font as the "Creative" is written in.
All in all, this is another beautiful logo. I'm sure the Creative team will love it!
I feel that the logo was nicely executed, but the paint drips could be a little bit more pronounced.
As far as the idea/concept, I am not entirely sold. I understand the idea behind the factory in the sense that the Creative staff here is always working hard to churn out works with both speed and efficiency, however factories also tend to associate with the ideas of mass production, consumption and waste. Rather than a factory, I see the Creative Staff more like professional cabinet makers/wood workers - people who are masters at their craft, able to create wonderful pieces of work at still amazing speeds (though obviously slower than a factory on an assembly line). Or to relate to architecture - Gamble House (you'd have to wiki that) versus Suburban McMansion. Of course this is all my opinion, and my point of view may be a little skewed. Its still a great piece... wish I could do something that nice!
I also didn't notice the paint drip effect until after reading your description. However, I don't think that's necessarily a bad thing. The idea of a factory by itself for the Creative Team is enough to represent the idea, and for those observant enough to notice the paint drip, it's just a bonus.
Aha, you posted it over here as well. I'll just copy paste the comment I left on basecamp then ( and it seems like a few people share this opinion )
I like the logo, so I dont really have any objections.. but I wish the paint drops were a bit more prominent. I just noticed them now.. and I like the touch.. but they should stand out more.. as they greatly add to the creative feeling of the logo..
Without the paint its just a factory.. and the creative team is more then that.
I like the concept, I don't think there is such a big gap between a factory and design (as stated above, both subjects are binded in my opinion), but it does give me more a sensation of production, speed and efficiency, above creativity or concepts that surround creative vision, I don't think there would be a problem if the logo remained having a stronger inclination towards the productive phase of creating, as it is now, to me it plays along well being a factory, and it looks nice.
I like the fact that it's simple, and I'm aware of why you might like to keep it simple, but I honestly didn't notice the paint the first time I saw it, it was until I read it and scrolled back up that I was able to spot it.
I think the factory/paint idea is a good, and among other possibilities (brains, splatters etc.) I think this is one of the best ones that denote proficiency, but I would like it more if the paint were clear at a first glance, I know there is a catch there because it might loose the balance and cleanliness, so you would have to find the right size and position for it, I think a big one (about the height of the windows set) using the left edge of the remaining white space at the bottom left, with a white gloss in it, would be enough and pretty clear. And I would clean the other edge where you have a small one to regain some neatness..
But that's just how I would solve the paint deal myself.
Overall, I think it's a good way to project a senseful concept, and it looks good.
ps. mmmmmmm......... This factory looks as if she abandoned and does not work. Possibly if you will compel her to work this logotype also will begin to work for a spectator. Only supposition. About drops it was said already, I had not noticed them quite.
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`anmari has been spreading her infectious positivity throughout our community for over 6 years. Throughout this time Ana has been at the core of all things devious, passionately developing an eclectic gallery, helping organise devmeets, participating in chat events and also recently completed dedicating her time as a Community Volunteer. We are absolutely delighted to bestow the Deviousness Award for May 2013 to `anmari, congratulations! Read More