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April 23, 2009
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Creative Logo by TheRyanFord Creative Logo by TheRyanFord
This was a heavy collaboration with $endosage, and he should duplicate this submission in his gallery since he and I had pretty much equal parts in the creation of this concept.

Anyway, as you've probably noticed myself and my team have built a number of "departmental logos" for the varied departments of dA staff. Until now we were unable to come up with a usable idea. We threw around all sorts of ideas: brains, paint splatters, representational lines, etc. Eventually we sort of circled back into the idea of a factory, which ends up being a great representation of what the Creative Team does for dA.

The team, on the whole, is very much geared towards continuous output. We're all about high quality production of brilliant design, and the level of speed and skill with which we create our work rivals every other group within the company.

Just yesterday we had a free hour so $endosage and I talked about the idea again, and after throwing together some more sketches I made mention of the idea of paint covering a globe. $endosage said, "What, like the Sherwin Williams logo?" The comparison was fair, and the topic gave him an idea. He executed on it and then I cleaned it up and finalized the lockup today.

After all that talking I still haven't described the icon. Sheesh.

The Basic Illustration
Factory + Dripping paint.
That's the idea. Factory = symbol of how we work. Paint = symbol of creativity and our tools. The C is within the mark so we can use it on its own in an avatar format. ;)

Why is it a reddish-pink tone? We had to stand out from the rest of the departmental logos!

Interesting to note: We started working on this project 5 months ago.
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:iconmicahgoulart:
I agree with `electricjonny : I didn't notice the dripping paint until I looked closer at the logo after reading the description. Maybe if it stood out a *bit* more, it would serve its purpose. As is, it won't be noticed and if it's not noticed, what's the point? It needs to be subtle for sure, but to me it looked like a pink factory and I didn't tie it in to Creative design at all, apart from the text. It works when viewed in a larger format, but not as an avatar or small logo. The paint drip on the left side flows leftward and down, which I find a bit strange that gravity would work that way. Seems a tad off. The other two drops look normal.

The pink-red works well. I thought it strange that the C inside the logo was not the same font as the C in Creative text. I'm not a logo expert at all, just an appreciator, but I do not recall seeing a logo with two different typefaces, especially both sans-serif. Excellent work overall and attention to details is refreshing.
What do you think?
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20 out of 20 deviants thought this was fair.

:icongrafikdzine:
I honestly didn't see the paint drip until I read the description. They're too sharp and skewed awkwardly.

For me, a factory has smoke coming out of the pipes. First glance I thought either Post Office or filing cabinets.

I understand you went through the usual symbols and icons etc. but there should be a way to take those cliches and make them new. Sure a brain is a brain but making it look far better in an original matter would certainly raise the bar.

You should keep pursuing the paint idea and use it on something already out there or completely unexpected. Perhaps its typographical? Does every icon need a symbol? It would certainly stand out being an extremely elaborate "C".

Personally, a factory can be anything. It's far too general and can be anything from clothing to newspapers etc. Creatives work in far better environments and wouldn't associate themselves as working in factories.

Overall you're almost there. I'm confident you guys will bust something out for sure. Keep it up!
What do you think?
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:iconritzpagli:
ritzpagli Featured By Owner Apr 24, 2009  Professional Interface Designer
very nice concept, i like it :D
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:iconillmatic1:
illmatic1 Featured By Owner Apr 24, 2009
I feel that the logo was nicely executed, but the paint drips could be a little bit more pronounced.

As far as the idea/concept, I am not entirely sold. I understand the idea behind the factory in the sense that the Creative staff here is always working hard to churn out works with both speed and efficiency, however factories also tend to associate with the ideas of mass production, consumption and waste. Rather than a factory, I see the Creative Staff more like professional cabinet makers/wood workers - people who are masters at their craft, able to create wonderful pieces of work at still amazing speeds (though obviously slower than a factory on an assembly line). Or to relate to architecture - Gamble House (you'd have to wiki that) versus Suburban McMansion. Of course this is all my opinion, and my point of view may be a little skewed. Its still a great piece... wish I could do something that nice!
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:iconloincandy:
LoinCandy Featured By Owner Apr 24, 2009  Professional Digital Artist
The paint has to indeed drip more.

I'd ditch the perspective & try & mould it into a nice rounded rectangle. That way you'll get nice avatars.

You and your team just need to sit around the table again & pitch some ideas about this one.

Furthermore, the high speed element of your team could easily be created by changing your font to an Italic.

On the other hand, I freaking love that font. :D
(Care to share which one it is?)

Anyhow, just some tips/hints/pitches
nothing to take too seriously. :)
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:iconmpmg:
MPMG Featured By Owner Apr 24, 2009
My only problem with it is that factory and creative don't go together at all in my brain. I like the paint thing, I love the negative space and the colour looks good.
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:icondavecheesefish:
davecheesefish Featured By Owner Apr 24, 2009  Hobbyist General Artist
Exactly my thoughts :nod:
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:iconsakurakira:
sakurakira Featured By Owner Apr 24, 2009
I also didn't notice the paint drip effect until after reading your description. However, I don't think that's necessarily a bad thing. The idea of a factory by itself for the Creative Team is enough to represent the idea, and for those observant enough to notice the paint drip, it's just a bonus.
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:icon00alisa00:
00alisa00 Featured By Owner Apr 24, 2009   Digital Artist
Cool! :D
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:iconjanvanlysebettens:
janvanlysebettens Featured By Owner Apr 24, 2009  Professional Interface Designer
Aha, you posted it over here as well.
I'll just copy paste the comment I left on basecamp then
( and it seems like a few people share this opinion :) )


I like the logo, so I don’t really have any objections.. but I wish the paint drops were a bit more prominent.
I just noticed them now.. and I like the touch.. but they should stand out more.. as they greatly add to the “creative feeling” of the logo..

Without the paint it’s just a factory.. and the creative team is more then that.
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:iconroberto-carrillo:
Roberto-Carrillo Featured By Owner Apr 24, 2009  Professional General Artist
I like the concept, I don't think there is such a big gap between a factory and design (as stated above, both subjects are binded in my opinion), but it does give me more a sensation of production, speed and efficiency, above creativity or concepts that surround creative vision, I don't think there would be a problem if the logo remained having a stronger inclination towards the productive phase of creating, as it is now, to me it plays along well being a factory, and it looks nice.

I like the fact that it's simple, and I'm aware of why you might like to keep it simple, but I honestly didn't notice the paint the first time I saw it, it was until I read it and scrolled back up that I was able to spot it.

I think the factory/paint idea is a good, and among other possibilities (brains, splatters etc.) I think this is one of the best ones that denote proficiency, but I would like it more if the paint were clear at a first glance, I know there is a catch there because it might loose the balance and cleanliness, so you would have to find the right size and position for it, I think a big one (about the height of the windows set) using the left edge of the remaining white space at the bottom left, with a white gloss in it, would be enough and pretty clear. And I would clean the other edge where you have a small one to regain some neatness..

But that's just how I would solve the paint deal myself. :)

Overall, I think it's a good way to project a senseful concept, and it looks good. :)
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:icondocali:
Docali Featured By Owner Apr 24, 2009   Traditional Artist
ps. mmmmmmm......... This factory looks as if she abandoned and does not work. Possibly if you will compel her to work this logotype also will begin to work for a spectator. Only supposition.
About drops it was said already, I had not noticed them quite.
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