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More from `TheRyanFord

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Promotional & Branding Stuff

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May 14, 2009
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:icontheryanford:
I managed to get a little bit of free time today, and although I had a few things I could tackle I really wanted to re-address the Creative Logo I and $endosage had put together a few weeks back.

A lot of people had some comments about how the old factory idea wasn't working. I think we all knew it wasn't; we just wanted to see how people reacted to it.

Back to today, I recalled a comment somebody made about them thinking about the Creative team more as master craftsmen, and so I began exploring tools that craftsmen used. First I looked at a whittling tool, but I soon found that an illustration of it in a simplified form looked like a screwdriver. So that didn't work. Shortly thereafter I thought about a compass and a paintbrush merged together, and illustrated that idea. It was too complex, so I scrapped the thing and started over using just simple shapes. The end result is what you see here.

The Concept
The idea behind this is quite simple: precision art. It's what we do as designers and creative people. Every piece of art we make is built to serve a purpose, and all of us are very obsessed with pixel perfection. I feel pretty strongly that this logo suits us very well and I'm quite happy with it.

Updated
Tweaked a bit to provide for better balance and a stronger nib.
:iconcypher-neo:
Critique by `cypher-neo May 16, 2009, 12:12:34 PM
Without a doubt, this version of the Creative logo is my favorite!

First off, I like for its simplicity. I had to stare at the factory logo for several seconds before I realized what it was. Before I even opened the deviation and was staring at the thumb in my message center, I knew what it was and could easily identify the pieces that made it up.

Secondly, I like the obvious indications in this logo that Creative is artistic. While there were artistic indications in the dripping paint of the factory logo, the paintbrush in this logo truly drives home the idea of Creative being about art.

My only critique on this logo would be about the other side of the drafting compass. While I have not had a chance to measure both sides, the paintbrush side looks longer than the needle side. I think that the concept of precision would be intensified even further if the needle side was a few pixels longer.
What do you think?
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:icongammada:
Critique by ~gammada May 15, 2009, 2:24:18 PM
The font is great; the idea of merging a brush with a compass was rather brilliant but I've got some reservations towards it.

On one hand, I really don't think that creativity and design subscribe themselves to "precision". Creativity and design are, for the most part, more art than science. On the other hand, intersecting the concept of precision -the compass- to that of creativity -the brand-, seems a bit ironic to me. It's like putting a peace-sign intersected by a gun. The compass brings to my head the constriction of milimetric tolerances, angles, ratios and the like (an engineering bg doesn't help much, I guess). Whereas "creativity" is thinking out of the box; to go where no one else has gone before.

Last but not least, the "needle" opposite the brush looks like cropped to me.
What do you think?
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:iconoggyb:
Mood: Love ~oggyb May 18, 2009
Thanks for the headsup. I didn't notice anything about it this time. So that must surely mean it's perfect. . . .

I like what you've done with the thickness of the left leg.
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:iconportheiusj:
Mood: Love ~portheiusJ May 15, 2009  Student Artist
I think it will definitely translate better. =3 Nice work!
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