A logo process in pictures.
Client is Desura, a web company building a game download platform. Client wanted the logo to be strong, industrial, and feel appropriate for gaming in some way.
There was a limited scope and limited time for the project, but in the end the client was happy, and that's what matters.
The top logo was inspired by the industrial tool, the bolt, and was also designed into a simple representation of a dimensional shape. Also incorporated the letter D.
The middle logo was inspired by layers of gears and a complex spiral wrapping to imply infinity.
The client liked the second idea but felt it was too complex. So I simplified the concept down to a very basic spiraling cog shape with a conch shell reference (which helped off-set the rigidity of the cogs in a nice way, IMO). The version used in final on the website is slightly less romantic than this one, but I'm displaying this guy because I like it best.