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Submitted on
September 8, 2009
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Desura_Process by TheRyanFord Desura_Process by TheRyanFord
A logo process in pictures.

Client is Desura, a web company building a game download platform. Client wanted the logo to be strong, industrial, and feel appropriate for gaming in some way.

There was a limited scope and limited time for the project, but in the end the client was happy, and that's what matters.

The top logo was inspired by the industrial tool, the bolt, and was also designed into a simple representation of a dimensional shape. Also incorporated the letter D.

The middle logo was inspired by layers of gears and a complex spiral wrapping to imply infinity.

The client liked the second idea but felt it was too complex. So I simplified the concept down to a very basic spiraling cog shape with a conch shell reference (which helped off-set the rigidity of the cogs in a nice way, IMO). The version used in final on the website is slightly less romantic than this one, but I'm displaying this guy because I like it best.
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BooksWithDarjeeling Featured By Owner Mar 30, 2010  Student Interface Designer
I really didn't know you were the one who designed and created the first Desura Logo. What do you think of the actual Logo, obviously taken instead of yours?
TheRyanFord Featured By Owner Mar 30, 2010  Professional Interface Designer
I think it would be easy for me to be annoyed that they didn't use my work, but ultimately what I built helped them through a process and served a purpose. While they elected to go another route after the fact, it was their decision to make. I feel like my work was good and that it helped Desura figure out what sort of logo they actually wanted. The one they picked has similar qualities to mine but is just a different symbol and idea, and so to that end they picked something that is at least highly functional as a logo instead of some piece of shit 3D rendering of a sphere (like so many other people tend to pick when they don't know better).
BooksWithDarjeeling Featured By Owner Apr 3, 2010  Student Interface Designer
That's a detailed Statement. Thank you.
I think, that they also could make their needs clear with itself and the experience (in organisation, planning and communication) they gained there. It's a similar Project with same needs and principles.

But good to read, that others care for their clients and work. Todays sincer -and responsibility in such Fields equally looks like your described piece of 3D Spheres: Always the same and always made for quick money to bust clients thoughts directly into a trashcan.
DoNotDelete Featured By Owner Mar 8, 2010   Digital Artist
I like the bottom logo the most - I can appreciate that it was not an easy task to get the smooth spiral and angular gear teeth to transition smoothly.

If I may ask, what program do you use to create your logos?
TheRyanFord Featured By Owner Mar 8, 2010  Professional Interface Designer
Illustrator. :)
DoNotDelete Featured By Owner Mar 8, 2010   Digital Artist
Oh cool, that's the program I'm most familiar with.
l30 Featured By Owner Sep 15, 2009   Artist
I like the first one, maybe it's too squared, but i like it :)
skyrill Featured By Owner Sep 13, 2009
nice work
rosswell86 Featured By Owner Sep 11, 2009  Professional Interface Designer
I prefer the first one, becoz in some situation if you look at the logo at a distance, the thin line between the visual will be disappear and it becomes unlcear. The first one is much more funtional and it can easily adapt to different material, also very simple and easy to be recognized! By the way. Good work!
Toyger Featured By Owner Sep 11, 2009  Student Digital Artist
This is a very nice design =^_^=
Thanks for showing this proses, it's very fascinating =)
I just started Graphic Design school myself. It's nice to see how it evolved and to hear what you where thinking =^_^=
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