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DeviantART Logo by TheRyanFord DeviantART Logo by TheRyanFord
The deviantART logo that you've probably been seeing pop-up here and there. While we've not fully rolled out the mark, it's appearing on a lot of products, services, and other similar things. As such, I felt it was time to share it publicly with the community and explain the decisions that went into its development.

The Idea
When designing this mark, we knew we needed something balanced and more versatile than the old mark. The old mark was and is imbalanced, and is extremely difficult to use in a wide array of situations. That is why we conceived of this evolution of the original mark, in order to build a more useful and stylish form that was still true to the original.

The Reference
If you don't know where the square shape came from, take a look around you. Avatars, my man. Avatars. They're all 50x50 squares, and they're a cornerstone of the community. DeviantART really did help make the 50x50 size a web standard that is echoed in nearly every other social application around, and as such we wanted to pay tribute to that in a subtle way.

Color
For a very long time, our brand color has been a dark gray-green. It's how people recognize the site and we effectively own it. Obviously the logo's primary presentation has to utilize this color, but we decided to use a secondary color: the lime-ish green tone. We use this color in choice areas of the site when we want to grab your attention, and it works well with the primary brand color while making for a fresh and positive feeling.

Typography
The logotype portion is a custom variation upon a known font. Ends are rounded off to communicate a more fun atmosphere while the word "ART" is much bolder and sharper, but remains in-line with the x-height and baseline of the lowercase letterforms (for visual continuity).

Roll-out
Like I said, this mark will be rolled-out slowly. You won't suddenly see it everywhere. We're just going to keep building it into new things as we go, until we end up with every corner of the site (and off the site) properly branded.
Add a Comment:
 
:iconsir-tristan:
Sir-Tristan Featured By Owner May 15, 2015
I miss this logo a lot :(
Reply
:icondrawtoonzstudio:
DrawtoonzStudio Featured By Owner Apr 25, 2015  Hobbyist General Artist
I miss this logo...
Reply
:iconcarnival:
carnival Featured By Owner Jun 10, 2015  Professional Traditional Artist
*hearhear*
Reply
:iconkarinta:
Karinta Featured By Owner May 15, 2015  Student General Artist
So do I, friend.
Reply
:icontheryanford:
TheRyanFord Featured By Owner Apr 27, 2015  Professional Interface Designer
You're not alone.
Reply
:iconcrazyartist12:
crazyartist12 Featured By Owner May 15, 2015  Hobbyist General Artist
Baby come back....omg cry 
(The next one has been burning eyeballs on the front page since last year...
Reply
:iconmatojeje:
Matojeje Featured By Owner Jan 31, 2015  Hobbyist Digital Artist
We're going to miss you...
Reply
:iconmakitk:
Makitk Featured By Owner Dec 10, 2014  Hobbyist Writer
Much better than the 2014 redesign.
Reply
:iconkarinta:
Karinta Featured By Owner May 15, 2015  Student General Artist
Damn straight.
Reply
:iconlaurij:
LauriJ Featured By Owner Dec 7, 2014
Please let dA use this logo again. This new logo just looks awkward...
Reply
:iconblackestflame:
BlackestFlame Featured By Owner Edited Dec 7, 2014  Hobbyist Traditional Artist
I see you stressed "balance" when deciding on this logo. I know you've asked people to give the new logo a chance but the imbalance was a major issue I pointed out. I'm no professional but I feel a distorted/imbalanced and oversimplified logo like the new one might work for social websites n things that don't really have a body outside of the internet at all and their logos are seen EVERYWHERE, and even they are usally upright. A box or triangle or the like represent stability, security and a firm foundation, none of which exist on the new one, only an image that might attract more users on their coming mobile application and, in effect, less regulation on who is a part of the community (that's scary in this age). This colour scheme also blended with the rest of the website better than this new one I think.

It's been hours but it still looks like a "t" slash "x" to me ^^;
EDIT: I had asked you about your opinion but there's a journal.
Reply
:iconlag-roil:
lag-roil Featured By Owner Edited Dec 5, 2014  Hobbyist General Artist
Is this what I hope it is?

A "Stylish" extension that gets rid of the crummy new "DEVIANT ART" logo and Replaces it with the Classic one? If so, then yes Please. Sign me in!
Reply
:iconlag-roil:
lag-roil Featured By Owner Dec 7, 2014  Hobbyist General Artist
I already have it.
Reply
:iconkuletxcore:
KuletXCore Featured By Owner Dec 7, 2014
nice. :D
Reply
:icontheryanford:
TheRyanFord Featured By Owner Dec 5, 2014  Professional Interface Designer
No, this is the "old" logo.
Reply
:iconloneharmony:
loneHarmony Featured By Owner Dec 4, 2014  Student Artist
I miss this logo already XD
Reply
:iconelvenpotato:
elvenpotato Featured By Owner Dec 6, 2014
Yeah, this was such a good one. I know It's old, but it doesn't give you a headache like the new one
Reply
:icontheryanford:
TheRyanFord Featured By Owner Dec 5, 2014  Professional Interface Designer
Print it out and post it on your ceiling above your bed.
Reply
:iconrandsanity:
Randsanity Featured By Owner Dec 4, 2014  Student Digital Artist
I'm gonna missed that logo since we got the new DA logo
Reply
:icontechnicoloryawns:
TechnicolorYawns Featured By Owner Dec 9, 2014
you and me both!
i adore this logo.
Reply
:icon3dshe:
3DShe Featured By Owner Aug 23, 2014  Student Interface Designer
Hello  TheRyanFord :)

Can I use these 2 logos in a game dedicated to deviantart?
Reply
:iconmansy-graphics:
mansy-graphics Featured By Owner Jul 18, 2014  Professional Digital Artist
Great work,
-
You can also find Free PSD Logo Templates renewed daily here: PSDFly.com
Reply
:iconshana4270:
Shana4270 Featured By Owner Dec 5, 2013  Hobbyist General Artist
I'm using it for a Project in advertising if you won't mind ;v;
Reply
:iconsamuelkhan:
SamuelKhan Featured By Owner Mar 31, 2013  Professional Digital Artist
Is there a black and white version of this?
Reply
:iconmrsfindlay:
MrsFindlay Featured By Owner Mar 30, 2013
I used your logo for folder icon in my gallery: [link] . I hope you don't mind.
Reply
:iconkira-of-deviantart:
Kira-of-deviantART Featured By Owner Aug 31, 2012
May I please use some elements of this in a group avatar?
Reply
:iconarkyivolg:
ArkyiVolg Featured By Owner Aug 29, 2012   General Artist
Used here: [link]
Reply
:icondt0098:
dt0098 Featured By Owner Jul 4, 2012
good!
Reply
:iconaspecteleven:
aspecteleven Featured By Owner Oct 17, 2011  Professional Interface Designer
Hey man, are we allowed to use this as an icon on our websites to link back to our 'folios on here?

ie. Use it as you did in the footer of your own website.
Reply
:icontheryanford:
TheRyanFord Featured By Owner Oct 17, 2011  Professional Interface Designer
Of course.
Reply
:iconaspecteleven:
aspecteleven Featured By Owner Oct 17, 2011  Professional Interface Designer
Sweet! Thanks :)
Reply
:iconof-nihility:
Of-Nihility Featured By Owner Sep 28, 2011  Professional Digital Artist
What font was the 'DeviantART' written in?
Reply
:icontheryanford:
TheRyanFord Featured By Owner Sep 28, 2011  Professional Interface Designer
Custom typography and modification based in part on a font called Klavika.
Reply
:iconof-nihility:
Of-Nihility Featured By Owner Sep 28, 2011  Professional Digital Artist
So am I to to assume that the font isn't likely to be released to the public?
Reply
:icontheryanford:
TheRyanFord Featured By Owner Sep 28, 2011  Professional Interface Designer
Not this specific version, no.
Reply
:iconof-nihility:
Of-Nihility Featured By Owner Sep 28, 2011  Professional Digital Artist
Fair enough :) thank you for quick responses :P
Reply
:iconkhinechantun:
khinechantun Featured By Owner Jul 20, 2011  Hobbyist Interface Designer
Soooooo GOod...
Reply
:iconjaskni:
JASKNi Featured By Owner Jul 12, 2011  Hobbyist Digital Artist
so nice!
Reply
:iconnightvul:
Nightvul Featured By Owner Apr 21, 2011
Thanks, I'll credits my design/s to the site itself. :>
Reply
:iconrevengexx14:
revengexx14 Featured By Owner Apr 3, 2011  Student Digital Artist
do you have a vector of this that I can have? Trying to find a good icon (preferably in svg format) for a link on my website.
Reply
:iconginnywatson:
ginnywatson Featured By Owner Mar 3, 2011
deviantart 4=ever!!!!
Reply
:iconinternet-cafe:
Internet-cafe Featured By Owner Feb 14, 2011  Hobbyist General Artist
can i use this logo to print on a T-Shirt? its for personal use :D
Reply
:icontheryanford:
TheRyanFord Featured By Owner Feb 14, 2011  Professional Interface Designer
What you print on your own shirts is your own business. Just do not distribute the shirt (don't share it with others).
Reply
:iconinternet-cafe:
Internet-cafe Featured By Owner Feb 14, 2011  Hobbyist General Artist
oh ok :D i can do that:la:
Reply
:iconujz:
UJz Featured By Owner Jan 22, 2011  Professional Interface Designer
Is it ok if this is used on a PS magazine, with credits to you,
Visit :iconthe-ps-magazine: for more info

Thank you,
Reply
:icondigitalisim:
digitalisim Featured By Owner Dec 14, 2010   Photographer
and please do it logo like 2d and 3d like a bit button...
Reply
:icondigitalisim:
digitalisim Featured By Owner Dec 14, 2010   Photographer
any illustrator master can convert this logo originally with colors to illustrator fomat im searching this person please help.
Reply
:iconjcroxas:
jcroxas Featured By Owner Dec 14, 2010  Professional Digital Artist
Make 'inspiring others' a daily habit, okay? :rose:

This artwork has been featured here: [link]


xoxo,
Jude:rose:
Reply
:icondigitalisim:
digitalisim Featured By Owner Dec 13, 2010   Photographer
Hello dear creator this logo can you upload or send me original illustrator file please i need print it soo big size may i ?please... please i love this logo..:heart: im a big fan deviantart.. and also i want to use this logo on my t-shirt jut this logo..<3 i hope you will understand me..im waiting your reply...hopping..
Reply
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September 17, 2009
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