EEI Logo Final

EEI is a company dedicated to helping huge organizations (think schools and churches) save millions of dollars by conserving electricity. The added benefit is the positive environmental impact this has.

If you've seen the other version of this logo, you'll know where the shapes originated from. We basically decided to make the logo a bit more conservative because the company itself is rather conservative. Still, there is never anything wrong with simplifying things down to their core essence, and as such I'm still happy with this design. It has a nice simple quality to it, it's bold, and the green tones also help reinforce the "natural" concept.