This is a project I'm working on for ExploreAnywhere Software, a company which provides security and monitoring software for both home and business use. The client needed design work for DVD cases, in which he's going to place CDs of his product. Additionally, he needed a CD label redesign (I designed the original ones a couple years ago).
The design concept behind this is to make the product feel technologically advanced and superior without alienating the average household mom demographic. So on one hand I needed to attract your super techie who loves Apple gear, and on the other hand I needed to attract the typical parent who wants to monitor his/her child's internet activity. I also couldn't forget about the business demographic. SO, this had to be cool, slightly exciting, and professional.
This is the base template design for a series of roughly 10 products. They'll all follow the same basic design, but have altering features in order to differentiate them from one-another.
Please keep in mind that the identity is not my work.