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Submitted on
February 8, 2010
Image Size
36.1 KB


87 (who?)
HotHead by TheRyanFord HotHead by TheRyanFord
Logo concept for an advertising project that went unused.

Integration is of a standard symbolic human figure (wearing a tie) and a match with a flame.

(Made some edits to reflect suggestions).
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Allow me to begin by pointing out that the overall use and positioning of shapes here is quite nice. I like how you've combined three concepts into one: the match and the flame, the man with a tie, and the shape of an 'H' (from 'hothead') coming from the man's body.
Having said that, some of the spaces between the shapes could use some adjusting. For example, the room you've left between the man's neck and the tip of the match is almost invisible compared to the sizing of the rest of the logo. Because the tip of the match is not connected to the rest of it, I'd suggest at least lessening that space by 10-20%, because it seems unnecessarily large (seeing as there's no need for your eye to be drawn there). With those changes, you might also make that 'H' (from 'hothead') more visible. I do however, like how you've positioned and sized the flame.
I'm tempted to point out that the colors could use some change. Although the reds you used (on the tip of the match and on the flame) are quite nice, the single hue of navy blue (pun intended) is a tad bit too dark and unappealing. Perhaps a more vivid, but still dark, blue would have worked better.
And as for the font you used, I'm unsure about what to say. I don't like rounded fonts per sť (Comic Sans totally ruined most of them for me), but I see how they might work well here. I also can't think of a much better alternative, except maybe something more along the lines of Fertigo Pro. Additionally, the text itself could be closer to the image itself, because when you look at the image (that's what your eyes are attracted to, first thing), you have to almost intentionally look downwards to read the text. It would be nicer to be able to analyze both at the same time.
In summary, the concept is amazing and the final output is stunning. This is one hot (extremely bad pun intended) logo!
What do you think?
The Artist thought this was FAIR
39 out of 39 deviants thought this was fair.

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amrkhan Featured By Owner Jan 19, 2011  Professional Interface Designer
how you make a man with flaming head , could you share the idea i like you logo thanks
hostcord Featured By Owner Mar 9, 2010
The tie/match part being white looks weird to me as far as perspective, etc. Other than that...pretty cool.
Roberto-Carrillo Featured By Owner Mar 5, 2010  Professional General Artist
Nice, hadn't seen this one.

I like the type pretty much actually.

If I had to pick on something... I'd go for the shape of the suit, personally I would have gone for a little more sleek shape rather than bulky, trying to cut it in concavely on the sides of the H/suit and curving the white part of the tie a little, as an extra detail, but I'd focus on reducing the thickness of the suit somehow.

I like it in general as it is though, I think the gradient fits pretty well.
Sibusinho Featured By Owner Feb 15, 2010
looks great! I like a lot the concept and the colours.
I would maybe replace the O of hot with the flame you used in the logo. I guess the typo would fit better then :P
TheRyanFord Featured By Owner Feb 15, 2010  Professional Interface Designer
That would be redundant.
Sibusinho Featured By Owner Feb 15, 2010
I just think the typo doesn't really fit now and I thought this might be a possibility to change that. But, yeah, you're right, after all it won't make it any better.
wilsoninc Featured By Owner Feb 11, 2010  Professional Interface Designer
looks better now, did you tried putting the tie more up ? almost going out of the blue part ? just a tought since it doesn't look much as a tie for me as it is. Keep doing great work.
swollenskull Featured By Owner Feb 11, 2010
with the editing it has become much better
swollenskull Featured By Owner Feb 11, 2010
sorry for the unusefull comment, pressed enter accidently.

the colors are good, the matchstick is much clearer now, the only thing in my opinion that could be changed is the body of the figure itself, i personally would go for a 'v' shape.

the typography is in balance with the concept, but their's something missing; a slogan would fill it up a bit.

i hope you dont mind this comment, just gave some suggestions that i would do personally
grafikdzine Featured By Owner Feb 10, 2010  Professional Interface Designer
The problem with this is that traditional stick figure illustrations have their heads above the body rather than within. Have you tried going that route?
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