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September 2, 2011
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Looksy by TheRyanFord Looksy by TheRyanFord
Identity development & exploration for a social shopping concept.

Looksy promises to be a celebrity-driven shopping experience that let's you "dress like a celebrity without spending like one." That was my line. Pretty happy with it.

Anyway, what you see is a direction based upon hand-drawn script lettering. Feels fashionable and fancy without being overly ornate.

You can view the whole project here.
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:icondraweverywhere:
draweverywhere Featured By Owner Jan 24, 2012  Professional Traditional Artist
I like this one a lot
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:icontheryanford:
TheRyanFord Featured By Owner Jan 24, 2012  Professional Interface Designer
Thanks, Forest.
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:iconmaksn:
Maksn Featured By Owner Sep 13, 2011  Hobbyist Digital Artist
elegant but effective. *nods*
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:iconmartinsilvertant:
MartinSilvertant Featured By Owner Sep 10, 2011  Professional General Artist
Very nice. I saw more of the branding on Behance a few weeks ago. Some very stylish products can be accomplished with this logo.

One thing though. Don't you feel like the typeface should be the same weight as the circle of the symbol?
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:icongrafikdzine:
grafikdzine Featured By Owner Sep 6, 2011  Professional Interface Designer
Looks great! I wish the thicknesses of the loops were a bit more consistent though. The mark also looks pretty crammed within the circle. It's a good looking mark I must say.
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:icontheryanford:
TheRyanFord Featured By Owner Sep 6, 2011  Professional Interface Designer
I considered more even line weights but found it lost its sense of elegance and fluidity. Prior explorations had far more variation in weight, but I felt this was a great place to leave it.

Thanks for the comments!
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:iconerebusinhell:
Erebusinhell Featured By Owner Sep 5, 2011  Hobbyist Digital Artist
I'm the only one who see the duck?
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:icontheryanford:
TheRyanFord Featured By Owner Sep 6, 2011  Professional Interface Designer
Funny how we perceive shapes differently, sometimes.
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:iconerebusinhell:
Erebusinhell Featured By Owner Sep 6, 2011  Hobbyist Digital Artist
I mean, I clearly see that "L" but the duck, he's there too :P
Never mind, I love your work! And particularly your fonce sans =)
Cheers from Argentina!
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