Shop Mobile More Submit  Join Login
Sony Proposal Booklet by TheRyanFord Sony Proposal Booklet by TheRyanFord
Over at Strata, we've built a little pitch for Sony with the desire of being their agency of choice for some web-based work. Although I can't show you the final layouts with our strategies and whatnot, I can show some of the spreads I designed for our proposal booklet.

When you think of a proposal, you probably think of a little packet bound by Kinkos, which is basically a print of a Word document. We're not like that, though, and we know Sony's not like that. So, I designed the overall look and feel of the booklet before we had content to lay out, taking direction from the general style of SonyStyle.com. Instead of this being a boring proposal, it is now designed to mimic a product catalog or a sales brochure.

The following are my favorite spreads out of this 80+ page booklet. Enjoy.
Add a Comment:
 

Daily Deviation

Given 2006-09-12
liquisoft is an icon in the design community. After checking the work that's been honored here at dA, I realise that Ryan has grown far beyond that and only continues to produce QUALITY work. Sony Proposal Booklet by °liquisoft receives recognition so the rest of the community can see quality design for high profile clients looks like. These collection of literature layout just shows a level of committment every designer should have. With that said, those into design, take a look but don't just say wow, try to learn from this design. ( Featured by depthskins )
:iconryguy5320:
RyGuy5320 Featured By Owner Jun 16, 2012  Student Interface Designer
Absolutely beautiful design!


As a designer myself this is exactly the sort of style I strive for, but I don't always get it quite right.
Reply
:iconeduard-angelo:
eduard-angelo Featured By Owner Mar 1, 2011  Professional Interface Designer
This is so nice and a very clean layout.
Reply
:iconallansanches:
AllanSanches Featured By Owner Jan 28, 2010
beautyful
Reply
:iconinspiredmark:
inspiredMark Featured By Owner Dec 22, 2009
I too have had discussions with Sony in the past but with regard to a knackered TV :/

I've never considered the game plan for large clients like Sony as I'm not in that league. Makes perfect sense to go all out like this. A job in itself to get the job. Must hurt more when you don't get it, but no pain no mofo'ing gain.

Great work :+fav:
Reply
:iconkungfuam:
kungfuam Featured By Owner Dec 6, 2009  Hobbyist Artist
Great work :)
Reply
:icontheryanford:
TheRyanFord Featured By Owner Dec 6, 2009  Professional Interface Designer
Thanks.
Reply
:iconmytoparts:
mytoparts Featured By Owner Aug 11, 2009
Great job
G ahead to do more creativity
Reply
:icontamer98:
tamer98 Featured By Owner Mar 31, 2009  Professional Photographer
very nice, very clean.. :)
Reply
:icon00alisa00:
00alisa00 Featured By Owner Mar 3, 2009   Digital Artist
this is very nice
I like the use of the colors :)
impressive...:)
Reply
:iconjamjamcg:
jamjamcg Featured By Owner Dec 22, 2008
lovely work
Reply
:iconnodoves:
NoDoves Featured By Owner Oct 29, 2008
Nice overall continued style.
Reply
:iconyingfong:
YingFong Featured By Owner May 2, 2008  Student General Artist
This is simply incredible. :jawdrop: I love the color usage - it's amazing.

:+favlove:
Reply
:iconganjachrist:
GaNjaChRisT Featured By Owner Feb 7, 2008   Interface Designer
can i have that font????
Reply
:icontheryanford:
TheRyanFord Featured By Owner Feb 8, 2008  Professional Interface Designer
You can buy it. It's called Variable and you can get it from myfonts.com.
Reply
:iconsk8terpunk101:
sk8terpunk101 Featured By Owner Dec 20, 2007
neat!
Reply
:iconvitamintsl:
vitamintsl Featured By Owner Sep 20, 2007
hey!! that's a nice crafted booklet!!!!

i'm looking for the font you used for the headlines in it...
could you tell me what font is that?
Reply
:icontheryanford:
TheRyanFord Featured By Owner Sep 20, 2007  Professional Interface Designer
Variable
Reply
:iconplati:
plati Featured By Owner Sep 20, 2007
Very nice, its great that you post up the kind of behind-the-scenes stuff that show the sort of process you'd go through to make a proposal and whatnot. I just have a question, the imagery you used was obviously high-resolution, was it taken by yourselves or did sony send it to you as part of a media pack?
Reply
:icontheryanford:
TheRyanFord Featured By Owner Sep 20, 2007  Professional Interface Designer
It was all stock imagery, actually. Well, the images of people were stock, while the sony products were readily available to us.
Reply
:iconsam4grafix:
sam4grafix Featured By Owner Jun 16, 2007
ur a TYPO genious!
Reply
:iconarakin:
arakin Featured By Owner Jun 9, 2007  Student Digital Artist
Very proffesional!
Reply
:iconsemaj33:
semaj33 Featured By Owner May 21, 2007
great work man...the english language seems limited at this point...
Reply
:iconmansi1511:
mansi1511 Featured By Owner May 5, 2007
just beautiful!!:D
Reply
:icon9gods:
9gods Featured By Owner Mar 4, 2007
Mate, I like that :)
Reply
:iconluna-pele:
Luna-Pele Featured By Owner Jan 2, 2007
What´s the name of your type?
Reply
:iconsteady-away:
steady-away Featured By Owner Jan 2, 2007
This is just awesome. Great work, professional and classy.
Reply
:iconpsychopidgeon:
PsychoPidgeon Featured By Owner Nov 25, 2006
Wow, I know I'm really late in posting, and this probably won't help now, and and and...

Anyway, I think there are too many females.
Maybe have it be: female, female, male, female, female, male, female, etc.

I really like it, btw.
Reply
:iconyunguyen:
yunguyen Featured By Owner Nov 22, 2006
this's fresh colours, about the ratio not bad
Reply
:icon6seven:
6seven Featured By Owner Nov 14, 2006  Professional Interface Designer
Nice use of color, composition and image. It has a very cohesive feel. Quality work. All the imagery is women though... was that purposeful? :)
Reply
:icontheryanford:
TheRyanFord Featured By Owner Nov 14, 2006  Professional Interface Designer
There are men in the proposal. It just so happens that I liked the spreads involving women. Go figure. :P
Reply
:icon6seven:
6seven Featured By Owner Nov 14, 2006  Professional Interface Designer
hehe... certainly not complaining, just curious. Orange is my 'favourite colour' ;)
Reply
:icon11thagency:
11thagency Featured By Owner Nov 10, 2006
WOW MAN AWSM I M FAN OF SONY WEB
I LOVE SONY STYLE WEB REALY AMAZING WORK MAN
Reply
:iconlspeedl:
lSpeeDl Featured By Owner Oct 27, 2006   Interface Designer
this is brilliant, real simple but so affected, well done indeed

The Love MonkeyTM
Reply
:iconweathered83:
weathered83 Featured By Owner Oct 24, 2006
great work man..=)
Reply
:iconfernando888:
Fernando888 Featured By Owner Oct 21, 2006   Interface Designer
I love this kind of design~~~
Reply
:iconstatic-13:
static-13 Featured By Owner Oct 17, 2006
really cool, good photos and awesome typography.

btw i have a little question, those texts and stuff, who made them, your agency or sony's marketing monkeys provided it?
Reply
:icontheryanford:
TheRyanFord Featured By Owner Oct 17, 2006  Professional Interface Designer
Texts? Could you be more specific?
Reply
:iconstatic-13:
static-13 Featured By Owner Oct 17, 2006
i was referring to the "something goes here", "there are no problems, only solutions" and the the text with little letters that i can't real see...

it was the sony's marketing team who wrote that, right? you just had to design?
Reply
:icontheryanford:
TheRyanFord Featured By Owner Oct 17, 2006  Professional Interface Designer
No, we wrote it all internally. It was a proposal, meaning it was a booklet pitching business to Sony. They did not commission the piece at all.
Reply
:iconstatic-13:
static-13 Featured By Owner Oct 18, 2006
wow, it must be a pain in the ass to do the marketing part...
Reply
:icontheryanford:
TheRyanFord Featured By Owner Oct 18, 2006  Professional Interface Designer
No, there are Marketers for that.
Reply
:iconsilken:
silken Featured By Owner Oct 15, 2006  Professional General Artist
colorful, simple, elegant....the way product display should be done.

Beautiful work.
Reply
:iconjonight:
jonight Featured By Owner Oct 14, 2006   General Artist
lovely work. your designs never fail to impress me mate. :)
Reply
:iconnkyc:
NKYC Featured By Owner Sep 18, 2006  Professional Photographer
imagine some of them on billboards, now that would look even better.
Reply
:iconfanisfun:
FANisFUN Featured By Owner Sep 17, 2006
actually i like it! :eyepopping:
Reply
:iconfanisfun:
FANisFUN Featured By Owner Sep 17, 2006
actually i like it! :eyepopping:
Reply
:icontransmitfailure:
transmitfailure Featured By Owner Sep 14, 2006  Professional Digital Artist
Doing work in four color is so much more fun and leaves the door open for so much more creativity. It also adds so much more life to the project, Great work Ryan.
Reply
:iconx-missworld-x:
x-missworld-x Featured By Owner Sep 12, 2006
this is great work. I love how clean and "fresh" it feels.. totaly sony :) they should go for it!
Reply
:icongabomon:
Gabomon Featured By Owner Sep 12, 2006  Professional Interface Designer
Good design. Clean and precise.
Reply
:iconbzug0:
bzug0 Featured By Owner Sep 12, 2006
Well deserved DD. congratz
Reply
Add a Comment:
 
×




Details

Submitted on
September 5, 2006
Image Size
370 KB
Resolution
1566×1100
Thumb

Stats

Views
71,797 (5 today)
Favourites
685 (who?)
Comments
134
Downloads
1,617
×