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September 5, 2006
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Sony Proposal Booklet by TheRyanFord Sony Proposal Booklet by TheRyanFord
Over at Strata, we've built a little pitch for Sony with the desire of being their agency of choice for some web-based work. Although I can't show you the final layouts with our strategies and whatnot, I can show some of the spreads I designed for our proposal booklet.

When you think of a proposal, you probably think of a little packet bound by Kinkos, which is basically a print of a Word document. We're not like that, though, and we know Sony's not like that. So, I designed the overall look and feel of the booklet before we had content to lay out, taking direction from the general style of SonyStyle.com. Instead of this being a boring proposal, it is now designed to mimic a product catalog or a sales brochure.

The following are my favorite spreads out of this 80+ page booklet. Enjoy.
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Daily Deviation

Given 2006-09-12
liquisoft is an icon in the design community. After checking the work that's been honored here at dA, I realise that Ryan has grown far beyond that and only continues to produce QUALITY work. Sony Proposal Booklet by °liquisoft receives recognition so the rest of the community can see quality design for high profile clients looks like. These collection of literature layout just shows a level of committment every designer should have. With that said, those into design, take a look but don't just say wow, try to learn from this design. ( Featured by depthskins )
:iconryguy5320:
RyGuy5320 Featured By Owner Jun 16, 2012  Student Interface Designer
Absolutely beautiful design!


As a designer myself this is exactly the sort of style I strive for, but I don't always get it quite right.
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:iconeduard-angelo:
eduard-angelo Featured By Owner Mar 1, 2011  Professional Interface Designer
This is so nice and a very clean layout.
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:iconallansanches:
AllanSanches Featured By Owner Jan 28, 2010
beautyful
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:iconinspiredmark:
inspiredMark Featured By Owner Dec 22, 2009
I too have had discussions with Sony in the past but with regard to a knackered TV :/

I've never considered the game plan for large clients like Sony as I'm not in that league. Makes perfect sense to go all out like this. A job in itself to get the job. Must hurt more when you don't get it, but no pain no mofo'ing gain.

Great work :+fav:
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:iconkungfuam:
kungfuam Featured By Owner Dec 6, 2009  Hobbyist Artist
Great work :)
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:icontheryanford:
TheRyanFord Featured By Owner Dec 6, 2009  Professional Interface Designer
Thanks.
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:iconmytoparts:
mytoparts Featured By Owner Aug 11, 2009
Great job
G ahead to do more creativity
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:icontamer98:
tamer98 Featured By Owner Mar 31, 2009  Professional Photographer
very nice, very clean.. :)
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:icon00alisa00:
00alisa00 Featured By Owner Mar 3, 2009   Digital Artist
this is very nice
I like the use of the colors :)
impressive...:)
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:iconjamjamcg:
jamjamcg Featured By Owner Dec 22, 2008
lovely work
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