Shop More Submit  Join Login


Submitted on
March 29, 2010
Image Size
306 KB


12,772 (1 today)
144 (who?)
842 (1 today)
The DeviantART Logo-A Primer by TheRyanFord The DeviantART Logo-A Primer by TheRyanFord
As we continue to introduce this new logo to more areas of deviantART, I wanted to make sure some small elements were explained regarding why we updated the logo and what I did to change it. Please refer to the design I've uploaded to see the various images I'm going to be speaking briefly about.

The Old Logo
I knew we needed to update this relic of deviantART. It lacks balance, lacks a "cleanliness" to it, and generally has a lot of limitations in how it can be used. It's just not very versatile.

The New Logo
As you can see, I've redesigned the form of the well-known dA ligature so that it is now enclosed in a rounded square (a reference to our important avatar system on the site). The geometric form of the square also means I can put this mark pretty much anywhere on a page and have it feel at home. The versatility of the shape has additionally allowed me to create an alternate "tight spaces" version of the logo for when there isn't enough width available to use the wider, preferred version of the logo.
Lastly, the new color combination is more vibrant and more fun, and actually matches our newer color schemes better.

Closeup Overlap Comparison
The newer mark is indicated in red, while the older mark is in blue. As you can see, the memorable portions of the logo were mostly unchanged, while smaller details were refined to make the mark feel more "finished."

Better Resizing Potential
When the older logo was scaled down, it got really funky and messy-looking. This new one is more versatile at smaller sizes, and we're able to recreate the form a bit better. The tiniest version of the logo seen is 26x26 pixels, which is pushing the limits of readability in a logo but through persistence and a lot of pixel work I've managed to keep the appearance mostly consistent throughout.
Additionally, the larger mass of the new logo allows for more creativity in terms of rendering the mark.

As you see this logo appear in more places, it's important to remember that it's the same old logo we all know and love. It's just been improved...kinda like the Six Million Dollar Man.
Add a Comment:
DS-Diego Featured By Owner Mar 8, 2011
Dude I do not speak English (google translate) sorry.
But I need the new logo deviantART. I'll put the link on my site.

I do not understand this post. Could you post the Download link, or a clear answer like: "You are not allowed. " Please.

stalker777 Featured By Owner Jul 8, 2011  Hobbyist Photographer
You can download it here : [link]
DS-Diego Featured By Owner Jul 9, 2011
stalker777 Featured By Owner Jul 9, 2011  Hobbyist Photographer
Your welcome.
Mody-Designer Featured By Owner May 29, 2010
great work
bikerboy Featured By Owner Apr 16, 2010
Spring logo cleaning'
LuisaRafidi Featured By Owner Apr 5, 2010
The new logo's shape and colors are much prettier.
ReyvinVinnex Featured By Owner Apr 3, 2010
This has me rubbing my hands with gleeful anticipation. This is exactly where the logo needed to go, and it's about time! I love this design, the box adds a certain character to the "dA" logo that the characters alone, while very cleverly bound to one another, fall short of. If this is the future, than the future is bright!
Celestialfruit Featured By Owner Apr 1, 2010
loving the new mark, however, still a fan of the old typography I have to admit :-)
KingCam Featured By Owner Mar 31, 2010  Student
The new logo makes the old one cheesy because it is a 'flat' design tilted a bit, like a arbitrary design decision. The new one looks much more slick and refined :).
Add a Comment: