Shop Mobile More Submit  Join Login
The DeviantART Logo-A Primer by TheRyanFord The DeviantART Logo-A Primer by TheRyanFord
As we continue to introduce this new logo to more areas of deviantART, I wanted to make sure some small elements were explained regarding why we updated the logo and what I did to change it. Please refer to the design I've uploaded to see the various images I'm going to be speaking briefly about.

The Old Logo
I knew we needed to update this relic of deviantART. It lacks balance, lacks a "cleanliness" to it, and generally has a lot of limitations in how it can be used. It's just not very versatile.

The New Logo
As you can see, I've redesigned the form of the well-known dA ligature so that it is now enclosed in a rounded square (a reference to our important avatar system on the site). The geometric form of the square also means I can put this mark pretty much anywhere on a page and have it feel at home. The versatility of the shape has additionally allowed me to create an alternate "tight spaces" version of the logo for when there isn't enough width available to use the wider, preferred version of the logo.
Lastly, the new color combination is more vibrant and more fun, and actually matches our newer color schemes better.

Closeup Overlap Comparison
The newer mark is indicated in red, while the older mark is in blue. As you can see, the memorable portions of the logo were mostly unchanged, while smaller details were refined to make the mark feel more "finished."

Better Resizing Potential
When the older logo was scaled down, it got really funky and messy-looking. This new one is more versatile at smaller sizes, and we're able to recreate the form a bit better. The tiniest version of the logo seen is 26x26 pixels, which is pushing the limits of readability in a logo but through persistence and a lot of pixel work I've managed to keep the appearance mostly consistent throughout.
Additionally, the larger mass of the new logo allows for more creativity in terms of rendering the mark.

As you see this logo appear in more places, it's important to remember that it's the same old logo we all know and love. It's just been improved...kinda like the Six Million Dollar Man.
Add a Comment:
DanVzare Featured By Owner Dec 12, 2014
Ah so THAT'S why I never noticed that the dA logo changed all those years ago. The logo practically didn't change at all. To me, they both look same. With that newer one looking slightly better, and more usable in terms of merchandise. I really can't understand why people hated it. Then again, no one change.
From reading the comments, it sounds like maybe you designed this logo. If you did, then you did a pretty good job at improving it.

You're probably sick of hearing people talk about the newest logo, so I'll spare from that rant.

I do wonder though. Do people (including myself) dislike the newest logo merely because it's different, or is it actually worse?
I've yet to hear any arguments on why it's better (or at least equivalent) to the previous logo. So without hearing that side, I can't really say.
Cookie-Splinters Featured By Owner Dec 7, 2014  Hobbyist General Artist
This, the old logo; speaks to me on so many more levels and more complexly so.
To me, the new logo, is all about seeing a smaller piece of a greater whole, without ever seeing the greater picture; its about cropping and about accepting how everything is interlinked in some way or other (again though, more like seeing the single link in the chain or the single cog in the machine) since it feels incomplete on its own.

The old logo, was not about cropping, but rather, framing the whole; like as if, even if there is an overlap and some of the logo was lost when fit to a frame, what was essential was still there. You could tell it was DA, what it stood for and in no way could you mistake it for.. for instance "FA" or a "Z" but to me, it was always a whole, like a road or a ribbon that swirled and formed the logo. I dunno, going off on a tangent now, but the point is; I feel the new logo looks incomplete, unnecessarily whimsical and.. too bright.

Who knows, with time, maybe we'll all grow to accept this new logo as well, but I can't ever remember feeling so antagonistic or pessimistically inclined towards a logo before, in my life....
Wildweasel339 Featured By Owner Edited Dec 6, 2014  Professional Digital Artist
I didn't truly appreciated how effective this version of the logo was until it had been lost. It was so much friendlier and welcoming, to say the least.  Perhaps many share the same feeling now, but realize, despite all hope, that's probably too late. 

Not to say that a re-branding couldn't have worked, only that it has fallen far short of high standards.

You're a better man than I am if you're not just a little furious at this change!
Karinta Featured By Owner May 15, 2015  Student General Artist
"It was so much friendlier and welcoming"

TheRyanFord Featured By Owner Dec 7, 2014  Professional Interface Designer
No, I'm not furious. The rebrand could've been stronger in some areas, but this site needed a brand-centric conceptual overhaul and it looks like that's what it's getting.
darkdoomer Featured By Owner Dec 7, 2014  Professional Digital Artist
the same thing could be said about so many redesigns, rebranding identities, destroying well done creations, originality, something universally known for something bland, new because it's a trend.

on minimalism,; it's overused and devoid of anything really creative, in fact it doesn't promote originality, quality complexity. the more expensive it gets, the pricier it gets, it just needs a pompuous wall of text about diversity, social and more bollocks to pass the pill, but it's still shit.

well, we'll see how long it stays. I don't think it's gonna make it til Christmas.
XingJuan Featured By Owner Dec 6, 2014
The new logo is stupid. You build up a logo when it first started. Then you improved it keeping the resemblance along the way while the sites popularity went up.So most people recognize dA as that logo. Now you are most likely gonna hurt yourself because a company's logo is like that of a face. How people recognize the site. There may be sites with same names and that's when other people recognize you by your face.And you just totally gave your 'face' a plastic surgery!
TheRyanFord Featured By Owner Dec 6, 2014  Professional Interface Designer
I'm not going to hurt myself because my former employer made a decision to rebrand itself a little bit. All design work has its place, its time, and its appropriate end of life. Sometimes the end of life for designer work is sooner than anticipated, but that doesn't negate the quality of the work I did previously. I am proud of the effort I undertook for this site's former logo and brand, and it served this company well during its largest ever period of growth. The fact that they now have a different logo and brand changes nothing about my prior work.
XingJuan Featured By Owner Dec 7, 2014
1) I did not tell you to hurt yourself. Just that this maybe a mistake.
2) I can see you're very mature and that its nice to see you have so much pride and dedication to your work.
Timscorpion Featured By Owner Dec 5, 2014  Hobbyist General Artist
Bad news. They just made a newer logo, and it looks NOTHING like the original. It doesn't even resemble a "dA" anymore!
TheRyanFord Featured By Owner Dec 5, 2014  Professional Interface Designer
Yeah I heard that was the point. A little ninja told me.
DS-Diego Featured By Owner Mar 8, 2011
Dude I do not speak English (google translate) sorry.
But I need the new logo deviantART. I'll put the link on my site.

I do not understand this post. Could you post the Download link, or a clear answer like: "You are not allowed. " Please.

stalker777 Featured By Owner Jul 8, 2011  Hobbyist Photographer
You can download it here : [link]
DS-Diego Featured By Owner Jul 9, 2011
stalker777 Featured By Owner Jul 9, 2011  Hobbyist Photographer
Your welcome.
Mody-Designer Featured By Owner May 29, 2010
great work
bikerboy Featured By Owner Apr 16, 2010
Spring logo cleaning'
LuisaRafidi Featured By Owner Apr 5, 2010
The new logo's shape and colors are much prettier.
ReyvinVinnex Featured By Owner Apr 3, 2010
This has me rubbing my hands with gleeful anticipation. This is exactly where the logo needed to go, and it's about time! I love this design, the box adds a certain character to the "dA" logo that the characters alone, while very cleverly bound to one another, fall short of. If this is the future, than the future is bright!
Celestialfruit Featured By Owner Apr 1, 2010
loving the new mark, however, still a fan of the old typography I have to admit :-)
KingCam Featured By Owner Mar 31, 2010  Student
The new logo makes the old one cheesy because it is a 'flat' design tilted a bit, like a arbitrary design decision. The new one looks much more slick and refined :).
swollenskull Featured By Owner Mar 31, 2010
Nice man, great manipulation of the logo, you've combined the colors very well. I personally never like the dead kakigreen with a combination of white/grey, but you replaced the color white with a real fresh green color.

I really like the way that you did less but still changed a lot, the curves are well balanced and the inner stroke just kills it.

Overall, great job like always
Zyasyia Featured By Owner Mar 31, 2010
I really like it :meow:

Much more artsy than the last one
EnzuDes1gn Featured By Owner Mar 31, 2010  Professional Interface Designer
very nice work mate :)

The logo flows very well imo
digitalAM Featured By Owner Mar 31, 2010
yeah it looks much better. maybe the font "art" is to heavy.
Guto-Kun Featured By Owner Mar 30, 2010  Student Interface Designer
so much better.
c1r0 Featured By Owner Mar 30, 2010
lol stop bitching with dA logo! This new one looks like a 90's-schoolbag-for-teenagers logo to me. :/

I hope I can get my messenger bag *before* you put this on it. :D
MilkForGod Featured By Owner Mar 30, 2010
This is much better for ppl who want to link DA from another page.
noxfoxArts Featured By Owner Mar 30, 2010  Professional Digital Artist
This new logo was really love at first sigh for me, it's working perfectly, it still has the dA we all loved in the old logo and it's just so stylish!
synthes Featured By Owner Mar 30, 2010  Professional Interface Designer
When will we see it in the header of dA? ;)
edmunn Featured By Owner Mar 30, 2010
dA V6? :)
synthes Featured By Owner Apr 9, 2010  Professional Interface Designer
You mean v7 ;)
edmunn Featured By Owner Apr 9, 2010
Do i? :)
synthes Featured By Owner Apr 10, 2010  Professional Interface Designer
I think so :D
MarinDesign Featured By Owner Mar 30, 2010
Like it very much!
Raizercry Featured By Owner Mar 30, 2010
the alternate lockup reminds me a bit of the ESL-Logo's refresh..
mircha69 Featured By Owner Mar 30, 2010  Professional Interface Designer
i keep seeing people commenting that " oh it's a square, hoe do you incorporate that into a design, oh it's not visible in a smaller size" shut up...

the only limit you have is your damn imagination, the logo is far more solid, the text is far more proffesional and the overall use is great
if you think the logo looks bad take a peak at the devwear design battle download the pack and see it in illustrator or whatever program you'd like in it's pure black form and you'll see that it's as strong as it gets

if you're gonna make a critique, make it on something objective and informed, not on "i don't like this" or "i don't like green"...damn...

get used to it, it's a :icongoodlogo: so get used to it, change is inevitable so you'd better embrace it
RealityInDreams Featured By Owner Mar 30, 2010  Student Photographer
I don't get it. any one with eyes (ok maybe that is too harsh) can see that the new one is a lot stronger logo-wise!!!

however I have to say that I really really like the one they posted awhile ago. The one which couldn't be used.
r3al-dA Featured By Owner Mar 30, 2010  Professional Interface Designer
PatrickRuegheimer Featured By Owner Mar 30, 2010   Photographer
Sweet. :3
M2M-design Featured By Owner Mar 30, 2010  Professional Digital Artist
Beautiful work!! :thumbsup:B-)
jonathanzero15 Featured By Owner Mar 29, 2010  Student Photographer
love the new logo, have to get used to the new font though.
Alexander-GG Featured By Owner Mar 29, 2010  Hobbyist Interface Designer
Looks just great! Which fonts are used for a new "deviantART"? :)
TheRyanFord Featured By Owner Mar 30, 2010  Professional Interface Designer
the word "deviant" is a variant of klavika, as was mentioned. The word "ART" was hand drawn by myself.
Alexander-GG Featured By Owner Mar 30, 2010  Hobbyist Interface Designer
Thank you very much. The text on a new logo looks far better than on an old one. :)
AaronBradford Featured By Owner Mar 30, 2010  Hobbyist Photographer
Klavika with rounded edges ;)
Alexander-GG Featured By Owner Mar 30, 2010  Hobbyist Interface Designer
Ooh, it's a commercial font and costs 75 USD. Thank you very much. :)
renegadesoldier Featured By Owner Mar 29, 2010   General Artist
liquisoft, I'm afraid the new idea doesn't appeal to me. I'm not a fan of green really (but I put up with it on the site :) ), so the bright lime green colour of the new logo just looks ugly, almost like fluoro green.

To be honest, I'm quite happy with the original logo. In fact, I'm happy with the original site, and don't want it to change.
ReyvinVinnex Featured By Owner Apr 3, 2010
You mean dA v1!?! That pasty green ogre of a webpage?! I joined in the latter releases of v6, but I've seen skins that emulate v1, and they make me shudder. "Nice color; what do you call it? Kind of a greyish-green, huh?" Leave those colors with the Army, where they're useful. I think bright and vibrant should be the future, it's time to abandon nostalgia and move forward!
renegadesoldier Featured By Owner Apr 4, 2010   General Artist
I mean the current DA look. I like it because it is grey-ish, which means its less distracting for a viewer, and easier on your eyes.

It might need a change I guess, but I'm not prepared for a full on overhaul of the site (and I REALLY don't want a 'vista' or 'glossy' look on buttons and toolbars on the site, that I'd like to be avoided).

And I'm definitely against any bright green or fluro green on the site, because:

1. I'm completely disgusted by the colour green (but not grey-green).
2. Bright green is distracting, and stops a viewer from having an enjoyable and visually pleasing experience.
3. It's ugly. Who'd want any bright green on a professional art community site? Seriously?
Add a Comment:


Submitted on
March 29, 2010
Image Size
306 KB


170 (who?)