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Description
As we continue to introduce this new logo to more areas of deviantART, I wanted to make sure some small elements were explained regarding why we updated the logo and what I did to change it. Please refer to the design I've uploaded to see the various images I'm going to be speaking briefly about.
The Old Logo
I knew we needed to update this relic of deviantART. It lacks balance, lacks a "cleanliness" to it, and generally has a lot of limitations in how it can be used. It's just not very versatile.
The New Logo
As you can see, I've redesigned the form of the well-known dA ligature so that it is now enclosed in a rounded square (a reference to our important avatar system on the site). The geometric form of the square also means I can put this mark pretty much anywhere on a page and have it feel at home. The versatility of the shape has additionally allowed me to create an alternate "tight spaces" version of the logo for when there isn't enough width available to use the wider, preferred version of the logo.
Lastly, the new color combination is more vibrant and more fun, and actually matches our newer color schemes better.
Closeup Overlap Comparison
The newer mark is indicated in red, while the older mark is in blue. As you can see, the memorable portions of the logo were mostly unchanged, while smaller details were refined to make the mark feel more "finished."
Better Resizing Potential
When the older logo was scaled down, it got really funky and messy-looking. This new one is more versatile at smaller sizes, and we're able to recreate the form a bit better. The tiniest version of the logo seen is 26x26 pixels, which is pushing the limits of readability in a logo but through persistence and a lot of pixel work I've managed to keep the appearance mostly consistent throughout.
Additionally, the larger mass of the new logo allows for more creativity in terms of rendering the mark.
Conclusion
As you see this logo appear in more places, it's important to remember that it's the same old logo we all know and love. It's just been improved...kinda like the Six Million Dollar Man.
The Old Logo
I knew we needed to update this relic of deviantART. It lacks balance, lacks a "cleanliness" to it, and generally has a lot of limitations in how it can be used. It's just not very versatile.
The New Logo
As you can see, I've redesigned the form of the well-known dA ligature so that it is now enclosed in a rounded square (a reference to our important avatar system on the site). The geometric form of the square also means I can put this mark pretty much anywhere on a page and have it feel at home. The versatility of the shape has additionally allowed me to create an alternate "tight spaces" version of the logo for when there isn't enough width available to use the wider, preferred version of the logo.
Lastly, the new color combination is more vibrant and more fun, and actually matches our newer color schemes better.
Closeup Overlap Comparison
The newer mark is indicated in red, while the older mark is in blue. As you can see, the memorable portions of the logo were mostly unchanged, while smaller details were refined to make the mark feel more "finished."
Better Resizing Potential
When the older logo was scaled down, it got really funky and messy-looking. This new one is more versatile at smaller sizes, and we're able to recreate the form a bit better. The tiniest version of the logo seen is 26x26 pixels, which is pushing the limits of readability in a logo but through persistence and a lot of pixel work I've managed to keep the appearance mostly consistent throughout.
Additionally, the larger mass of the new logo allows for more creativity in terms of rendering the mark.
Conclusion
As you see this logo appear in more places, it's important to remember that it's the same old logo we all know and love. It's just been improved...kinda like the Six Million Dollar Man.
Image size
1008x2128px 305.96 KB
© 2010 - 2024 TheRyanFord
Comments88
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Ah so THAT'S why I never noticed that the dA logo changed all those years ago. The logo practically didn't change at all. To me, they both look same. With that newer one looking slightly better, and more usable in terms of merchandise. I really can't understand why people hated it. Then again, no one change.
From reading the comments, it sounds like maybe you designed this logo. If you did, then you did a pretty good job at improving it.
You're probably sick of hearing people talk about the newest logo, so I'll spare from that rant.
I do wonder though. Do people (including myself) dislike the newest logo merely because it's different, or is it actually worse?
I've yet to hear any arguments on why it's better (or at least equivalent) to the previous logo. So without hearing that side, I can't really say.
From reading the comments, it sounds like maybe you designed this logo. If you did, then you did a pretty good job at improving it.
You're probably sick of hearing people talk about the newest logo, so I'll spare from that rant.
I do wonder though. Do people (including myself) dislike the newest logo merely because it's different, or is it actually worse?
I've yet to hear any arguments on why it's better (or at least equivalent) to the previous logo. So without hearing that side, I can't really say.