The Lookout is, believe it or not, a home where entrepreneurs and big thinkers are invited to come and spend the night, talk about crazy ideas, and generally just be business-creative.
The idea of the Lookout is that it's a special "club," of sorts, where certain people are invited, locked away from intruders in the outside world. It's private, it's special, and everybody spends the night. The perfect allegory for it was a treehouse, of course!
Think about it. If you were a kid with a treehouse, you used it as your own special getaway for you and your friends. Maybe girls weren't allowed (they do have cooties, after all), or maybe that smelly kid from up the block was always left out. Whatever the rules, it was exclusive, it was yours, and it was special.
As usual, logo designed in 1 color. I'll post applications when they're completed.
Design note: The texture isn't part of the logo. It's only there for enjoyable presentation.