This was done for a soon-to-launch mortgage company that focuses on simplifying the lending process tremendously. Essentially, they take a complicated process and simplify it so everybody is happy.
This is an invitation to an upcoming launch event they are hosting.
Yes, it looks like a map. Let me explain the concept to you a bit so you understand where I'm going with this.
Reflecting the company's "simplification" idea, I'm taking a usually complicated thing (a full-sized map) and simplifying it a bit by putting less attention on the actual map, and more attention on the invitation portion.
It is an actual full-size map, that folds up like a regular map. The map portion is a placeholder for now while I work on the concept a bit more; we'll be using a vector-based map illustration for the final. All of the important information (the invitation details) have been placed on the far panel, so when folded the user can just look at one end flap and find the info he needs.
This is actually 1 of 2 concepts for the invitation. I'm showing off this one, though, because it's unusual and a bit more fun.