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Submitted on
June 17, 2006
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94 (who?)
ThinkMortgage Invitation by TheRyanFord ThinkMortgage Invitation by TheRyanFord
This was done for a soon-to-launch mortgage company that focuses on simplifying the lending process tremendously. Essentially, they take a complicated process and simplify it so everybody is happy.

This is an invitation to an upcoming launch event they are hosting.
Yes, it looks like a map. Let me explain the concept to you a bit so you understand where I'm going with this.

Reflecting the company's "simplification" idea, I'm taking a usually complicated thing (a full-sized map) and simplifying it a bit by putting less attention on the actual map, and more attention on the invitation portion.

It is an actual full-size map, that folds up like a regular map. The map portion is a placeholder for now while I work on the concept a bit more; we'll be using a vector-based map illustration for the final. All of the important information (the invitation details) have been placed on the far panel, so when folded the user can just look at one end flap and find the info he needs.

This is actually 1 of 2 concepts for the invitation. I'm showing off this one, though, because it's unusual and a bit more fun.
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cooldude2222 Featured By Owner May 10, 2009  Student Digital Artist
Great concept that's simple yet effective :+favlove:
I'll never get lost with this invitation card :D

sycros Featured By Owner Sep 13, 2006
This is really working. Nice work.
Kliment Featured By Owner Aug 15, 2006
transmitfailure Featured By Owner Jul 17, 2006  Professional Digital Artist
Have you discussed pricing as far as printing goes? It looks to be a 3 Color job... assuming there is a back, would it be 3/3 or 3/1? Plus with 14 panels with that kind of accordion fold it will get rather pricey. What will the finish size be? Will it mailed (check bulk mailer requirements) or hand distributed? Over all I think its a great concept, but as far as the application of the piece, it may be a bit impractical due to the cost of printing. But the look, feel and presentation are outstanding as usual.
p.s. does the location where the bubble points have any kind of significance?

TheRyanFord Featured By Owner Jul 17, 2006  Professional Interface Designer
Actually it's 3/0, and no it wouldn't get very pricey at all. We estimated it all out and it was the lesser of the costs (between it and another invite I designed which was very labor intensive).

The location is intended to point to the location of the event, but the map would be different in the final. We ended up going with the second invite design over this one (the client liked a more formal approach. bleh).
fallenpast7290 Featured By Owner Jul 12, 2006
coool! :D :D :D

what program did you use in order to come up with this one? :)
JeraDesign Featured By Owner Jul 11, 2006
my home city is on your map!

love the blue and white :)
TheRyanFord Featured By Owner Jul 11, 2006  Professional Interface Designer
pulsetemple Featured By Owner Jun 26, 2006  Professional Interface Designer
liked ur concept :)
colorchrome Featured By Owner Jun 22, 2006  Professional Interface Designer
I don't even remember if I said anything about this.. but I faved it, so I'd better.

this... is... sweet!
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