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ThinkMortgage Invitation by TheRyanFord ThinkMortgage Invitation by TheRyanFord
This was done for a soon-to-launch mortgage company that focuses on simplifying the lending process tremendously. Essentially, they take a complicated process and simplify it so everybody is happy.

This is an invitation to an upcoming launch event they are hosting.
Yes, it looks like a map. Let me explain the concept to you a bit so you understand where I'm going with this.

Reflecting the company's "simplification" idea, I'm taking a usually complicated thing (a full-sized map) and simplifying it a bit by putting less attention on the actual map, and more attention on the invitation portion.

It is an actual full-size map, that folds up like a regular map. The map portion is a placeholder for now while I work on the concept a bit more; we'll be using a vector-based map illustration for the final. All of the important information (the invitation details) have been placed on the far panel, so when folded the user can just look at one end flap and find the info he needs.

This is actually 1 of 2 concepts for the invitation. I'm showing off this one, though, because it's unusual and a bit more fun.
Add a Comment:
 
:iconcooldude2222:
cooldude2222 Featured By Owner May 10, 2009  Student Digital Artist
Great concept that's simple yet effective :+favlove:
I'll never get lost with this invitation card :D

.K
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:iconsycros:
sycros Featured By Owner Sep 13, 2006
This is really working. Nice work.
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:iconkliment:
Kliment Featured By Owner Aug 15, 2006
Perfect!!!
Reply
:icontransmitfailure:
transmitfailure Featured By Owner Jul 17, 2006  Professional Digital Artist
Have you discussed pricing as far as printing goes? It looks to be a 3 Color job... assuming there is a back, would it be 3/3 or 3/1? Plus with 14 panels with that kind of accordion fold it will get rather pricey. What will the finish size be? Will it mailed (check bulk mailer requirements) or hand distributed? Over all I think its a great concept, but as far as the application of the piece, it may be a bit impractical due to the cost of printing. But the look, feel and presentation are outstanding as usual.
p.s. does the location where the bubble points have any kind of significance?


[link]
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:icontheryanford:
TheRyanFord Featured By Owner Jul 17, 2006  Professional Interface Designer
Actually it's 3/0, and no it wouldn't get very pricey at all. We estimated it all out and it was the lesser of the costs (between it and another invite I designed which was very labor intensive).

The location is intended to point to the location of the event, but the map would be different in the final. We ended up going with the second invite design over this one (the client liked a more formal approach. bleh).
Reply
:iconfallenpast7290:
fallenpast7290 Featured By Owner Jul 12, 2006
coool! :D :D :D


what program did you use in order to come up with this one? :)
Reply
:iconjeradesign:
JeraDesign Featured By Owner Jul 11, 2006
my home city is on your map!

love the blue and white :)
Reply
:icontheryanford:
TheRyanFord Featured By Owner Jul 11, 2006  Professional Interface Designer
Huzzah!
Reply
:iconpulsetemple:
pulsetemple Featured By Owner Jun 26, 2006  Professional Interface Designer
liked ur concept :)
Reply
:iconcolorchrome:
colorchrome Featured By Owner Jun 22, 2006  Professional Interface Designer
I don't even remember if I said anything about this.. but I faved it, so I'd better.

this... is... sweet!
Reply
:iconjanvanlysebettens:
janvanlysebettens Featured By Owner Jun 21, 2006  Professional Interface Designer
oi. I just love that concept.
Amazing.
Reply
:iconbionikdesign:
bionikdesign Featured By Owner Jun 20, 2006  Professional Interface Designer
looks good dude
Reply
:iconejayne:
ejayne Featured By Owner Jun 20, 2006  Hobbyist Digital Artist
very cute.
Reply
:iconmls:
mls Featured By Owner Jun 19, 2006
Good stuff.

If you don't use an actual map of the location, you could use some symbolic home-buying experience type locations like Memory Lane, and other things like that. You know, some warm fuzzies to associate with the somewhat cold process of a mortgage. Just a thought.
Reply
:iconwogyac:
wogyac Featured By Owner Jun 19, 2006
I like your style .. very clean and simply .. :) .. very nice ..
Reply
:iconjimzy:
jimzy Featured By Owner Jun 19, 2006
nice i love the idea and the execution,
love the tone you put on the map, it might be nice to use some of that accent orange in the logo, looks like a nice highlight against the blue.
super work
Reply
:iconsiron:
siron Featured By Owner Jun 18, 2006
nicely done, clean and simple.. perhaps a bit too light for the net, but it will probably look fine in print.
Reply
:iconteriyaki:
teriyaki Featured By Owner Jun 18, 2006
I like it - I assume the launch party or whatever is where the callout is coming from?

I'd move the writing in the callout slightly so that the fold is in white space so that it keeps nice and straight. If you're emphasising simplicity then I'd have thought it would work better that way.
Reply
:icontheryanford:
TheRyanFord Featured By Owner Jun 18, 2006  Professional Interface Designer
Yes, the plan is that the large "bubble" will be pointing directly to the location. It's not necessary, but if there is going to be a map back there it might as well point to the proper place anyway.
Reply
:iconmodernreligion:
modernreligion Featured By Owner Jun 18, 2006
absolutely brilliant.
oh my god. amazing.

ok i'll stop drooling for a minute to say that there is no doubt in my mind that it will work perfectly for what you're trying to communicate. the concept itself is different and eye-catching; it makes me wonder what other interesting ideas this mortgage company has over the thousand others.

excellent, excellent job.
Reply
:icontheryanford:
TheRyanFord Featured By Owner Jun 18, 2006  Professional Interface Designer
Heh. You'd better change your pants.
Reply
:iconmodernreligion:
modernreligion Featured By Owner Jun 18, 2006
oops. oh, you're right.

excuse me for a moment

haha.
Reply
:icongrafikdzine:
grafikdzine Featured By Owner Jun 18, 2006  Professional Interface Designer
It's nice, doesn't excite me but I guess the company doesn't have to.
Reply
:icontheryanford:
TheRyanFord Featured By Owner Jun 18, 2006  Professional Interface Designer
"It's nice, doesn't excite me"

True, it doesn't contain any scantily-clad hot chicks with questionable morals on the cover. :D
Reply
:icongrafikdzine:
grafikdzine Featured By Owner Jun 18, 2006  Professional Interface Designer
Can you smell the glamour? ;)
Reply
:icondihn:
dihn Featured By Owner Jun 18, 2006
thrully awsome !
Reply
:iconcabbage57:
Cabbage57 Featured By Owner Jun 18, 2006
Fantastic concept, perfectly implemented. Really love the idea of simplifing(sp?) the map idea is excellent with a good sense of humour with the huge "You are here/You are invited here"

andy
Reply
:iconev4n:
ev4n Featured By Owner Jun 18, 2006
cool :D
Reply
:icongustavs:
Gustavs Featured By Owner Jun 17, 2006  Hobbyist Photographer
Perfect. I love the clean style and minimalism. I Think
Reply
:iconlevinet:
levinet Featured By Owner Jun 17, 2006   Interface Designer
I love the concept there mate, very clever.
Reply
:iconahalo:
AHalo Featured By Owner Jun 17, 2006   Interface Designer
i really like this. its simple and the colors are pleasing. Great layout as well.
Reply
:iconcornerofmymind:
CornerOfMyMind Featured By Owner Jun 17, 2006   Interface Designer
Excellent! makes me wanan go haha! Clean. Simple. Effective. Unique. Can't wait to see more of your stuff. Great use of negative space and color!
Reply
:iconflisk:
flisk Featured By Owner Jun 17, 2006
thats really good stuff, would give me a giggle. the only thing im corncerned about is perhaps there's not enough info? but im assuming there's more info in that side part and the back. just out of curiosity, how do you guys come up with ideas like this? do you just have to think of them on the spot, or do you do a little brain-storming session?
Reply
:icontheryanford:
TheRyanFord Featured By Owner Jun 17, 2006  Professional Interface Designer
How much info does an invite need?
We've got the where, the what, the when, the how much (cost). We've got a description of everyone who's speaking, who they are, what they're known for. We've also got some notes about getting into the event. Oh and, most importantly, we've got who the invite is from.
I reckon that's everything an invite needs, and it's all there on the panel to the far right.

I came up with this idea myself. I started with just a ton of construction sketches for a "unique but simple invitation that nobody has done before." Well, that was the instruction given.
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:iconflisk:
flisk Featured By Owner Jun 17, 2006
very nicely done :)
Reply
:iconvectortrance:
Vectortrance Featured By Owner Jun 17, 2006
Looks pretty spiffy!
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:icongreyscar:
greyscar Featured By Owner Jun 17, 2006
Top stuff again ryan :)
Reply
:icontheryanford:
TheRyanFord Featured By Owner Jun 17, 2006  Professional Interface Designer
Why thanks.
Reply
:iconkhizarmalik:
khizarmalik Featured By Owner Jun 17, 2006
thats nice! did you use illustrator btw? or someother program?
Reply
:icontheryanford:
TheRyanFord Featured By Owner Jun 17, 2006  Professional Interface Designer
The map in the background is currently a scan, but it's only a placeholder. The project was built in Illustrator, yes.
Reply
:iconphmall:
Phmall Featured By Owner Jun 17, 2006

it's a great concept (reminds me of google maps).
Reply
:icontheryanford:
TheRyanFord Featured By Owner Jun 17, 2006  Professional Interface Designer
Yeah I see that resemblance.

The website we're building for them is googlesque, as well. Not because we're copying google, but because we're using an ultra simplified concept for everything.
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:iconphmall:
Phmall Featured By Owner Jun 17, 2006

'because we're using an ultra simplified concept for everything.'
thats how i think of life.
Reply
:iconnkyc:
NKYC Featured By Owner Jun 17, 2006  Professional Photographer
wow man great job :+fav: :handshake :D
Reply
:icondepthskins:
depthskins Featured By Owner Jun 17, 2006
nice ryan. I like it. really nice concept. I like the idea where you have the bubble box with the slogan and it's surround by white space. Nice smooth clean colour and the use of blue suggest simplicity.
Reply
:iconmasgraphics:
MASGraphics Featured By Owner Jun 17, 2006  Hobbyist Interface Designer
VERY VERY VERY VERY GOOD Idea And Making

Very Amazing Man

Go Ahead And Keep Going

Amazing
Reply
:icongozu:
gozu Featured By Owner Jun 17, 2006
oh that's beautiful :)
very clean and simple,
the colors are calm too.
Reply
:icontheryanford:
TheRyanFord Featured By Owner Jun 17, 2006  Professional Interface Designer
The colors are part of the brand we've established for the company. I'm actually pushing the brand a bit by using such a detailed map. :P
Reply
:icongozu:
gozu Featured By Owner Jun 17, 2006
oh my. I see, the "slogan" is funny - we like keeping things simple :lol:
Reply
:icontheryanford:
TheRyanFord Featured By Owner Jun 17, 2006  Professional Interface Designer
Yeah, we've instilled a sense of humor and a personality into the company. Everything we produce for them is more on a personal level, where we write things like a real person would. It's all to allow the customer to connect with them more intimately, because having a stale company is so passe.
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