AIA Brochure_Front

So this is my typesetting for the 2006 Desert Practice Conference Mailer. The Desert Practice Conference is an annual event put on by the AIA (American Institute of Architecture), in which architects are invited to attend classes, conferences, and whatnot.

This is a class assignment, in which we were asked to create a brochure or a poster which "sold" the event and also informed people of the classes and lectures being offered. I decided to do a brochure AND a poster, the latter of which is still being worked on, but will be the "back" of this design. With that in mind, I wanted the brochure, when unfolded, to also look cool enough to hang on the wall.

The angles of the typesetting reference the slash in the "twenty/20" logo, which was created based upon the technical title of the event on the whole— "20/20: the future of architecture."

The dimensions of the unfolded piece are 24"x 17". Each panel is 6"x 8.5". The type is DIN, at varied weights and sizes. The copy is 12pt, for the most part.

The postcard that goes with this will be coming shortly (still putting some finishing touches on it). I'll also put up the back of this soon, as well.