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Desura_Process by TheRyanFord Desura_Process by TheRyanFord
A logo process in pictures.

Client is Desura, a web company building a game download platform. Client wanted the logo to be strong, industrial, and feel appropriate for gaming in some way.

There was a limited scope and limited time for the project, but in the end the client was happy, and that's what matters.

The top logo was inspired by the industrial tool, the bolt, and was also designed into a simple representation of a dimensional shape. Also incorporated the letter D.

The middle logo was inspired by layers of gears and a complex spiral wrapping to imply infinity.

The client liked the second idea but felt it was too complex. So I simplified the concept down to a very basic spiraling cog shape with a conch shell reference (which helped off-set the rigidity of the cogs in a nice way, IMO). The version used in final on the website is slightly less romantic than this one, but I'm displaying this guy because I like it best.
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BooksWithDarjeeling Featured By Owner Mar 30, 2010  Student Interface Designer
I really didn't know you were the one who designed and created the first Desura Logo. What do you think of the actual Logo, obviously taken instead of yours?
TheRyanFord Featured By Owner Mar 30, 2010  Professional Interface Designer
I think it would be easy for me to be annoyed that they didn't use my work, but ultimately what I built helped them through a process and served a purpose. While they elected to go another route after the fact, it was their decision to make. I feel like my work was good and that it helped Desura figure out what sort of logo they actually wanted. The one they picked has similar qualities to mine but is just a different symbol and idea, and so to that end they picked something that is at least highly functional as a logo instead of some piece of shit 3D rendering of a sphere (like so many other people tend to pick when they don't know better).
BooksWithDarjeeling Featured By Owner Apr 3, 2010  Student Interface Designer
That's a detailed Statement. Thank you.
I think, that they also could make their needs clear with itself and the experience (in organisation, planning and communication) they gained there. It's a similar Project with same needs and principles.

But good to read, that others care for their clients and work. Todays sincer -and responsibility in such Fields equally looks like your described piece of 3D Spheres: Always the same and always made for quick money to bust clients thoughts directly into a trashcan.
DoNotDelete Featured By Owner Mar 8, 2010   Digital Artist
I like the bottom logo the most - I can appreciate that it was not an easy task to get the smooth spiral and angular gear teeth to transition smoothly.

If I may ask, what program do you use to create your logos?
TheRyanFord Featured By Owner Mar 8, 2010  Professional Interface Designer
Illustrator. :)
DoNotDelete Featured By Owner Mar 8, 2010   Digital Artist
Oh cool, that's the program I'm most familiar with.
l30 Featured By Owner Sep 15, 2009   Artist
I like the first one, maybe it's too squared, but i like it :)
skyrill Featured By Owner Sep 13, 2009
nice work
rosswell86 Featured By Owner Sep 11, 2009  Professional Interface Designer
I prefer the first one, becoz in some situation if you look at the logo at a distance, the thin line between the visual will be disappear and it becomes unlcear. The first one is much more funtional and it can easily adapt to different material, also very simple and easy to be recognized! By the way. Good work!
Toyger Featured By Owner Sep 11, 2009  Student Digital Artist
This is a very nice design =^_^=
Thanks for showing this proses, it's very fascinating =)
I just started Graphic Design school myself. It's nice to see how it evolved and to hear what you where thinking =^_^=
FuseEST Featured By Owner Sep 10, 2009   Digital Artist
lower part of the E meant to be wider? It atleast seems so at this size.
Otherwise, awesome work.
I find it especially inspiration when designers break up and present their workflow / progress. :)
elusive Featured By Owner Sep 10, 2009
That has to be one of the best logos I've seen in a few years. I very much like the style and it's highly memorable. At a glance, it reminded me without thinking of either "working", the Steam platform (not sure why, the 'gear' relation, I'm sure, even though Steam doesn't use a gear), and the Sega Dreamcast due to the spiral, but to me that related to gaming.

Again, exceptional work. In regards to the article about why we pay designers: It's obvious by this example of why there are people like you out there doing what you do: talent isn't downloaded, it's earned.

Raven30412 Featured By Owner Sep 9, 2009
I understand the concept behind it, I understand all the reasons why it looks the way it looks like, but despite all this, I don't like it very much. The first version is trivial and seen for hundreds times allready. The second one is the most interesting one, and the only with certain "personality" IMHO, it reminds me of embryo or something like that. It is too complicated for a logo though, that's true. The final version, however, lost that something that the second had. It looks bit random, the inner line is too thin compare to the rest so the proportions dont work in my opinion, plus I'd say there may be issues with small aplications of the logo. The type is, as other said, weird, the E really doesn't work too well. All in all, it's somehow not really aestheticaly pleasing. I know how difficoult it is to combine concept, client's wishes and aesthetical integrity in a logo, and it can't work perfectly for every time... For me, this is one of those that don't really work that well.
grafikdzine Featured By Owner Sep 9, 2009  Professional Interface Designer
you and your cray cray gradients ;)

nice one!
pilas14 Featured By Owner Sep 9, 2009
I think it was a good move to simplify it. With the change, it suddenly becomes more of an icon. It's recognizable. :heart: Great work!
robeec06 Featured By Owner Sep 9, 2009  Professional Interface Designer
wow looks great

reminds me of the steam logo
niponwar Featured By Owner Sep 9, 2009
Love the mix of the organic spin and the high tech item... ;)
Alice-in Featured By Owner Sep 9, 2009  Hobbyist General Artist
I like the second more as well... But it's very nice anyway.
icefreak Featured By Owner Sep 9, 2009
Why did you change the logotype in the process?
I think the first looks the best, the E just doesn't feel right in the two bottom logos.
akkasone Featured By Owner Sep 9, 2009
liked the way symbol came out... simple, bold, unique..
btw which typeface it is?
TheRyanFord Featured By Owner Sep 9, 2009  Professional Interface Designer
Akzidenz Grotesk
akkasone Featured By Owner Sep 9, 2009
and howz the progress on Loft?
long time.. haven't heard on it
Its a nice type... I must say
seems u r quite busy with ur profile on da.
TheRyanFord Featured By Owner Sep 9, 2009  Professional Interface Designer
Loft isn't good enough to release yet. Still gotta work on it more.
bryceman111 Featured By Owner Sep 9, 2009
Typeface looks like Camingo, but, I am not positive.
mircha69 Featured By Owner Sep 9, 2009  Professional Interface Designer
i like how the final one ended and the originality of it, i mean i seen my fair share of cog logos but never one with a spiral cog , great touch

i also like the first one because it looks a bit industrial and reminds me of oldschool graphic symbols and the "D" is clear but it's a bit hidden as well

but as digitalAM said, i don't really like the "E", is there a purpose behind it or was it just to enhance the visual look?
digitalAM Featured By Owner Sep 9, 2009
last one i thin it's the best.
The mark looks really good.
I don't know about the type..The letter E doesn't fit
kurki Featured By Owner Sep 8, 2009
Only beef I have is the name, which I understand is not your creation. "De sura" in Swedish becomes "the sour" in English, associating with pissed off, grumpy, or similar for me. Not a good international gaming company name. But the logo is ace, living up to the keywords given.
The-InvisibleFriend Featured By Owner Sep 8, 2009
$liquisoft likes them cogs.
artrias Featured By Owner Sep 8, 2009  Professional Digital Artist
nice love the complexity of the log but yet very simple
Jirbytaylor Featured By Owner Sep 8, 2009
Cool. I like seeing development of logo and GUI designs. %D The last one works really well.
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Submitted on
September 8, 2009
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